We're hiring: Brand Manager (Licensing Brand)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Support Brand Director in executing brand strategy in alignment with licensing agreements, brand DNA, and Thailand market dynamics.
- Lead seasonal product development planning in collaboration with Design, Merchandising, and Manufacturing teams to ensure timely execution from concept to retail launch.
- Ensure full compliance with licensing agreements, brand guidelines, product specifications, and quality standards.
- Manage assortment architecture, pricing structure, and margin targets to balance brand positioning with commercial performance.
- Coordinate production planning, material sourcing alignment, costing structure, and delivery timelines with affiliated manufacturing units.
- Monitor brand-level P&L performance including revenue growth, gross margin, production cost, markdown ratio, and inventory turnover.
- Support disciplined OTB planning and demand forecasting to minimize overproduction risk and excess inventory exposure.
- Analyze sell-through performance, stock aging, and profitability by category to drive data-informed product and replenishment decisions.
- Strengthen distribution performance across Department Stores, Standalone Stores, Modern Trade, and E-Commerce channels.
- Collaborate with Retail Operations to ensure strong execution at store level including assortment planning, allocation, and promotional effectiveness.
- Coordinate integrated marketing execution aligned with principal guidelines, ensuring localized activation strategies remain compliant and commercially effective.
- Maintain strong working relationship with brand principals, supporting reporting requirements and seasonal alignment meetings.
- Prepare structured monthly business review reports including financial performance, production status, inventory risk, and competitive insights.
- Drive cross-functional coordination between Design, Production Planning, Supply Chain, Finance, Retail, and Marketing teams to ensure seamless seasonal execution.
Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Fashion Business, or related field.
- 58 years of experience in brand management, product development, or commercial roles within fashion, lifestyle, or consumer goods industries.
- Experience working with licensed brands and understanding of licensing compliance framework is preferred.
- Strong exposure to local production coordination and manufacturing workflow.
- Solid understanding of product costing, margin structure, and pricing strategy.
- Experience in seasonal planning, OTB management, and inventory forecasting.
- Strong analytical capability with ability to interpret sales data and production performance metrics.
- Experience managing department store and multi-channel retail environments.
- Strong stakeholder management and cross-functional coordination skills.
- Fluent in Thai and English.
- Detail-oriented, commercially disciplined, and execution-focused.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
