We are looking for experienced fellows who are passionate in
travel, outdoor
lifestyle, sports activities and also having
strong business acumen to work as a
strategic Brand Manager for our businesses.
This brand manager will be responsible for developing businesses of the new brand,
creating brand image, building brand awareness while augmenting the brand value
and the overall profitability of the company, making a customer's purchase journey
enriching. Additionally, he/she will need to oversee all the execution of marketing
strategies, activation and budget to promote the brands and products under his/her
responsibility.
Job Purpose
- To oversee all aspects of the brands businesses.
- To develop business strategy and plan to expand brand growth in the market.
- To develop sales plan, and be responsible for sales target and profit of the brands.
- To create brand image, build market share and improve overall brand perception.
- To collaborate with other related departments across different functions to achieve businesses objectives.
- To create long-term relationship with all related business partners.
Responsibilities
- Take brand ownership and manage the brand to align with the brand directions and company's objectives
- Clearly identify brand SWOT, and create efficient brand strategies accordingly.
- Align the business strategies with the principle's directions and company's objectives and translate into tangible plans and execution.
- Be able to do effective sales forecast and make sure all related functions are geared up to the same direction.
- Always looks for new market opportunities that fit with brand and maximize the opportunities for growth.
- Initiate marketing activities and campaigns, and be able to manage them to achieve ROI goals.
- Develop high quality and supportive marketing materials that align with the brand strategies.
- Manage advertising and media agencies and ensure marketing budgets are well managed and aligned with business objectives.
- Utilize digital marketing tools and tactics to create efficient brand awareness, and build up strong growth of e-commerce market.
- Monitor market trends, know the customers and competitors to identify opportunities and key issues for continuous improvement.
- Oversee all aspects of product management, i.e. identifying precise market requirements, purchasing (imported products) effectively to match with the market, pricing the right positioning, managing inventory level and etc.
- Oversee all aspects of brand's standalone stores to achieve service excellence and P/L objectives.
- Coach the team members and get the most out of them.
- Liaise with all related functions to ensure all of commercial goals of the brand are well achieved.
- Develop strong working relationship with the principle, key accounts and business partners and work closely with them.
- Provide summary reports to the principle with quality and in timely manner.
- Regularly perform market visit where stores are located (in Bangkok and Upcountry).
- Travel oversea for business meetings.
Required Skills And Qualifications
- At least Bachelor's degree in business, marketing, or related fields
- Prior work experience as a brand manager, or experience in assistant brand manager roles.
- Up-to-date with new marketing trends and basic brand manager tasks.
- Excellent command of the English language along with written and verbal skills.
- Compelling research and analytical skills.
- Be flexible and easily adapt to the dynamic and transitional market of today.
- Perspective to see marketing from a global brand specialist's point of view that aids expansion and growth.
- Ability to think creatively and work cross-functionally within the brand manager job scope.
- Sports and travel enthusiasm would be advantage.
