We're hiring: Brand Manager (Sports)
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Bachelor's or Master's degree in Business Administration, Marketing, Sports Management, Retail Management, or related fields
- Minimum 10–15 years of experience in Brand Management, Commercial Management, Business Development, Category Management, or General Management within sports, athletic, outdoor, active lifestyle, footwear, apparel, or consumer brands
- Proven experience managing imported brands and working directly with international brand principals, regional offices, or global headquarters
- Strong understanding of sports, performance, active lifestyle, or sporting goods industries with solid knowledge of consumer behavior and market trends
- Demonstrated track record of driving business growth, market expansion, and brand development in a competitive retail environment
- Strong commercial acumen with hands-on experience managing full P&L responsibility
- Experience in multi-channel retail environments including Department Stores, Specialty Retail, Brand Stores, Wholesale, and E-Commerce
- Solid experience in merchandise planning, forecasting, inventory management, and Open-to-Buy (OTB) processes
- Experience leading strategic business planning, distribution expansion, and market development initiatives
- Strong negotiation, stakeholder management, and relationship-building skills with both internal and external partners
- Excellent analytical, financial, and problem-solving capabilities
- Strong leadership skills with experience managing and developing high-performing teams
- Excellent communication, presentation, and influencing skills in both Thai and English
- Passion for sports, fitness, outdoor, performance, or active lifestyle industries is highly preferred
- International exposure or experience working within regional or global organizations is a strong advantage
Qualifications:
- Bachelor's degree or higher in Business Administration, Marketing, Sports Management, Retail Management, or related fields
- Minimum 5–8 years of experience in Brand Management, Product Management, Merchandising, Marketing, Commercial, or Business Development within sports, athletic, outdoor, active lifestyle, footwear, apparel, or consumer brands
- Experience managing imported brands and coordinating with international brand principals, regional offices, or global teams
- Strong understanding of sports, performance, active lifestyle, or sporting goods industries, with solid knowledge of consumer behavior and market trends
- Proven track record in supporting business growth, brand development, and market expansion within a competitive retail environment
- Strong commercial mindset with the ability to balance brand-building initiatives and business performance objectives
- Experience in sales planning, budgeting, forecasting, and performance analysis
- Exposure to P&L management, financial analysis, and KPI tracking is highly preferred
- Experience in multi-channel retail environments, including Department Stores, Specialty Retail, Brand Stores, Wholesale, and E-Commerce
- Solid understanding of merchandise planning, demand forecasting, inventory management, and Open-to-Buy (OTB) processes
- Experience coordinating seasonal buying, product launches, marketing campaigns, and cross-functional business initiatives
- Strong analytical, problem-solving, and decision-making capabilities with the ability to translate data into actionable business recommendations
- Strong stakeholder management and relationship-building skills, with the ability to collaborate effectively with both internal teams and external partners
- Good negotiation and communication skills with experience working in a fast-paced commercial environment
- Demonstrated leadership potential with experience managing projects, coaching junior team members, or leading cross-functional initiatives
- Excellent communication, presentation, and interpersonal skills in both Thai and English
- Passion for sports, fitness, outdoor, performance, or active lifestyle industries is highly preferred
- Experience in sports marketing, athlete partnerships, community engagement, or event activation would be an advantage
- International exposure or experience working with regional or global organizations is a strong advantage
- Proficiency in Microsoft Excel, PowerPoint, and business analysis tools is preferred for business planning and performance management activities
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
