Brand Manager

** This position will have an assignment test before interview .

Job Description

• Support Senior Brand Manager and lead in managing brand's product portfolio, exploring new opportunities, and developing brand strategy/direction to meet business objectives
• Develop & implement effective marketing strategies & execution plans to achieve brand objectives with a strong understanding of consumer insight, especially in Makeup and Color Cosmetics category.
• Be able to work and collaborate closely with internal departments i.e. product development, sales, trade, design, procurement, e-commerce team etc. to drive product launch plan successfully and manage existing products
• Manage and lead the discussion with external parties (i.e. Agencies, business partners, production houses etc.)
• Efficiently plan and track budget spending according to the plan and be prompted to adjust in any situations
• Build awareness for new product/campaign launch and track campaign & product performances along with competitors activities
• Manage and lead in New Product Development (NPD) process with product development team and create product concept and strategy to meet business objectives
• Analyze the result of marketing campaigns and create comprehensive reports
• Lead in market research to keep up to date with customer trends, market situation, and competitors.
• Maintain consistency in branding in all areas of marketing

Qualification

• Bachelor's or Master's degree in Marketing, Business Administration, Communication, Mass Communication, Faculty of Arts, or related field.
• 5–6 years of experience in Marketing/Advertising/PR/Communication or related field.
• Strong experience in Makeup or Color Cosmetics business is required – someone who truly understands modern beauty trends, playful looks, and women who love expressive.
• 1–2 years of team management experience.
• Proficient in MS Office, Mac, Excel, Numbers, Reports, Presentations.
• Advanced presentation and storytelling skills.
• Strong judgment, analytical, and comprehension skills with good knowledge in beauty and FMCG industry.
• Passionate about beauty and cosmetics.
• Strategic thinker with creativity, analytical skills, and solid project management ability.
• Open-minded, energetic, and enjoys discussing new ideas with teammates.
• Excellent communication skills (both Thai & English).
• Creative, result-driven, adaptable, and great interpersonal skills.
• Able to create product and creative briefs for new project launches.
• Aesthetic sense in color, trend, and beauty expression is a plus.
• Photo or video content skills would be beneficial.

Work Location: HDQ Rama9 Soi53