Brand Marketing Specialist

About LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

Key Responsibilities

• Develop and execute strategic initiatives to strengthen and grow the LG Subscribe brand.
• Own and manage overall brand image, ensuring consistent positioning across all touchpoints.
• Plan, coordinate, and execute abovetheline (ATL) advertising campaigns in line with marketing objectives.
• Define, implement, and govern brand guidelines to ensure consistency and bestinclass brand execution.
• Drive brand visibility and engagement through offline marketing channels and partnerships.
• Design and implement ambitious, innovative marketing strategies to enhance brand equity and market leadership.
• Analyze market trends, campaign performance, and activation results to recommend datadriven action plans for growth optimization.
• Manage daytoday marketing operations, including planning, controlling, and optimizing the A&P budget.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in brand management or marketing, preferably in consumer, lifestyle, or subscriptionbased businesses.
• Proven experience in brand strategy development and ATL campaign execution.
• Strong analytical skills with experience turning insights into actionable growth plans.
• Handson experience managing A&P budgets and working with agencies.
• Creative, strategic thinker with excellent communication and stakeholder management skills.
• Fluent in Thai and English (spoken and written)