Position Title: Brand & Product Marketing Intern
Location: Bangkok (Onsite, Internship)
About HD:
HD is the leading healthcare and surgery marketplace in emerging Southeast Asia, powering over 2,500 healthcare providers, including some of the region's largest hospitals. We connect patients to hospitals, clinics, operating rooms, and surgeons while offering healthcare financing solutions to increase access to affordable care and surgeries. To date, over 400,000 patients have benefited from more accessible and affordable healthcare and surgeries through our platform.
HD's suite of products includes HDmall, the largest outpatient healthcare marketplace operating in Thailand and Indonesia, with plans to enter Vietnam; HDcare, an innovative elective surgery platform that partners with healthcare providersmany already on the HDmall platformto maximize operating room utilization; and Jib AI, HD's autonomous AI agent trained on one of the largest and fastest-growing proprietary, anonymized healthcare product, transaction, and chat commerce data sets using advanced Large Language Models.
HD is part of the Google for Startups Accelerator: Southeast Asia program.
Learn more about HD:https://hd.care
Or download our app: https://i.hdmall.co.th/linkedin
HD in the media:
- Techcrunch: US pharma giant Merck backs healthcare marketplace HD in Southeast Asia https://techcrunch.com/2025/02/12/merck-backs-healthcare-marketplace-hd-in-southeast-asia
- Techcrunch: HD raises $5.6M to build a Sierra AI for healthcare in Southeast Asia https://techcrunch.com/2024/04/02/hd-mall-southeast-asia-ai-healthcare/
- Fast Company: This platform matches surgery patients in Southeast Asia with affordable healthcare options https://www.fastcompany.com/91033731/hd-most-innovative-companies-2024
Job Description:
We are on the lookout for a motivated Brand & Product Marketing Intern to join our vibrant team within the e-commerce domain. This role presents a unique opportunity to immerse yourself in the intersection of healthcare and e-commerce, focusing on upper-funnel and mid-funnel strategies that bolster both brand awareness and product positioning. As part of our team, you will contribute to the planning, execution, and optimization of brand-driven and product-focused campaigns, aiming to elevate the perception and visibility of our healthcare services online. Ideal candidates are those driven by a passion for shaping brand narratives, understanding product value propositions, and leveraging marketing strategies that make a tangible difference in the healthcare sector.
Key Responsibilities
- Brand Strategy & Awareness - Assist in crafting and refining brand marketing strategies that enhance awareness, shape brand perception, and create a compelling narrative around our healthcare offerings.
- Social Media Initiatives - Contribute to social media campaign planning and execution, ensuring a consistent brand voice and engaging content across channels to drive community growth and customer engagement.
- Product Marketing Support - Collaborate with product managers to understand product features, benefits, and differentiators. Help develop go-to-market materials (e.g., product decks, sales enablement tools) that effectively communicate product value to target audiences.
- Content Creation & Collaboration - Work alongside design and content teams to produce compelling visuals, copy, and multimedia assets that resonate with audiences at various points in the marketing funnel.
- Market Research & Trends - Conduct competitive analyses and stay abreast of industry trends. Gather insights from consumer feedback and market data to inform both brand and product strategies.
- Data Monitoring & Analysis - Track key performance indicators (KPIs) related to brand sentiment, product engagement, and overall campaign success. Provide regular reports with insights and recommendations for optimization.
- Cross-Functional Coordination - Partner with performance marketing, product, and account management teams to align brand and product marketing efforts with overarching business goals, ensuring a cohesive marketing strategy.
- Community Management - Monitor and engage with social media communities, responding to inquiries and interactions in a timely, authentic manner, while gathering feedback for continuous improvement of both brand and product positioning.
Qualifications
- Academic Background - Currently pursuing a Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field, with a keen interest in brand and product marketing within the digital space.
- Healthcare & E-commerce Interest - Motivated to merge a passion for the healthcare industry with both brand-building and product positioning, aiming to grow a fulfilling career at this intersection.
- Strong Communication & Collaboration - Excellent written and verbal communication skills, with the ability to partner effectively across teams to drive cohesive marketing initiatives.
- Creative & Detail-Oriented - Demonstrates creativity in content ideation and meticulousness in campaign execution, ensuring accuracy and brand consistency.
- Eagerness to Learn - Shows initiative, curiosity, and adaptability, with a willingness to explore new tools and platforms to enhance brand and product marketing efforts.
- Time Management & Organization - Capable of handling multiple projects concurrently in a fast-paced environment, maintaining organization and prioritizing tasks effectively.
- Foundational Marketing Knowledge - Familiarity with basic marketing principles, social media platforms, and digital marketing tools is a plus, with a desire to further develop these skills.
Join us in shaping the narrative of healthcare in the digital era. As our Brand & Product Marketing Intern, you will play a key role in driving awareness, fostering engagement, and communicating product value for our e-commerce healthcare services. If you're ready to learn, grow, and make an impact, we'd love to have you on our team!
