We are seeking an experienced and commercially driven Brand Specialist -Manager to drive the strategic growth of our skincare brands in Thailand and international markets.
This role is ideal for someone who combines strong analytical thinking with creativity, has a deep understanding of consumer behavior and beauty trends, and is passionate about developing impactful brand strategies from concept to execution.
You will work closely with cross-functional teams to develop innovative products, execute integrated marketing campaigns, strengthen brand equity, and accelerate business growth across multiple channels and markets.
Key Responsibilities
- Develop and execute brand strategies for the skincare portfolio across Thailand and international markets to drive sustainable business growth and strengthen brand equity
- Analyze market trends, consumer insights, competitor activities, sales performance, financial data, and marketing effectiveness to identify business opportunities and recommend strategic initiatives
- Lead brand planning, product portfolio management, and value proposition development for both short-term and long-term business objectives, including New Product Development (NPD), product renovation, and market expansion opportunities
- Develop integrated marketing campaigns covering Above-the-Line (ATL), Below-the-Line (BTL), Digital Marketing, PR, Influencer Marketing, CRM, and E-commerce to maximize brand awareness, engagement, and sales performance
- Collaborate closely with cross-functional teams including Sales, Trade Marketing, R&D, Product Development, Supply Chain, Regulatory Affairs, Finance, Creative Agencies, Media Agencies, and external partners to ensure successful execution of marketing plans
- Identify and evaluate new market opportunities, distribution channels, strategic partnerships, and international expansion initiatives
- .Monitor brand performance through key business KPIs, campaign analysis, market share, consumer feedback, and financial performance, while recommending optimization plans to improve business results
- Manage annual marketing budgets, forecast investment, and ensure effective allocation of marketing resources with measurable return on investment (ROI)
- Prepare strategic presentations, business reviews, and management reports for senior leadership
- Handle day-to-day brand operations and support ad hoc projects as assigned
Qualifications & Requirements
- Bachelor's degree or higher in Marketing, Business Administration, International Business, or a related field
- At least 3 years of experience in Brand Management, Product Management, or Marketing within the Skincare, Beauty, Personal Care, Cosmetics, or FMCG industry
- Proven experience in developing and executing integrated marketing strategies across both Thailand and international markets
- Strong understanding of skincare consumers, beauty trends, market dynamics, brand positioning, and product lifecycle management
- Experience in New Product Development (NPD), product launches, portfolio management, and innovation pipeline development
- Knowledge of modern trade, traditional trade, E-commerce, social commerce, and omnichannel marketing strategies
- Strong analytical skills with the ability to interpret sales data, consumer research, market intelligence, and financial performance to support strategic decision-making
- Excellent project management, communication, presentation, negotiation, and stakeholder management skills
- Professional proficiency in English (both written and spoken) is required. Additional language skills would be an advantage
- Highly proactive, creative, business-oriented, and results-driven with strong leadership potential and the ability to thrive in a fast-paced environment
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