Business and Campaign Manager/ Senior Manager (Telco) - TrueMoney

About TrueMoney

TrueMoney is a leading international fintech brand providing innovative payment and financial services across seven countries in Southeast Asia. With its user-friendly digital platform, extensive agent network, and comprehensive offline and online services, TrueMoney empowers millions of users to make easy, secure payments and enjoy a more convenient financial lifestyle.

Since its establishment, TrueMoney has grown to become the most popular digital financial application in the region, playing a central role in expanding access to financial services and improving quality of life for individuals and MSME communities.

TrueMoney is part of Ascend Money, a regional digital financial services company founded in 2013, which reached a major milestone by becoming Thailand's first fintech unicorn in 2021.

PURPOSE

Drive monthly active user, transaction and revenue from True - Telco services, with marketing,

campaign, communication and business development

Drive user acquisition, retention, reactivation and revenue growth from True

You will be working closely with True team to drive growth

.

RESPONSIBILITY

Develop a deep understanding of the business of True - Telco Services x Ascend Money partnership

and translate them to marketing and business opportunities to achieve the business growth

Identify opportunities with data and financial analytics for campaigns and go to market

implementation

Conduct research where required to gain understanding of customers needs as well as

understanding on market landscape and competition in Telco Business

Analyse data, monitor performance and tuning campaign performance by working with the

analytics and related team to find customer insights and provide relevant product offering and

promotion with data-driven decision making.

Identify gaps and improvement areas on our product offering, customer journey and work closely

with our product and technology team (both in house and outsource) to continuously improve

customer experience.

Build strategic partnerships and co-marketing activities and campaign to drive growth both True

and True Money team

Manage user funnel - acquisition, engagement and retention

Proactively lead coordination with Marketing, Product, and Technology teams to ensure campaigns

are executed properly and promptly

Ensuring that all commercial activities meet or improve on budget, cost, volume and efficiency

targets (KPIs) in line with business objectives.

Work with the strategy, finance or related team to measure key performance and marketing spend

is used efficiency

Perform all other duties assigned by line manager and management

SKILL

Hands-on mentality with get-it-done attitude

Collaborative, with strong communication and negotiation skills

Strong analytical, logical thinking, creative thinking and knowledge in business acumen

High ownership and able to drive initiatives with limited supervision

REQUIREMENT

At least 5-years experiences in business development, marketing or relevant role

Proven track record for success campaign implementation

Good problem solving and analytical skills

Outstanding communication and interpersonal abilities

Basic understanding of product management and development process

Experience and passion for financial technology

The role will require competent level of data analytics to drive insights and be able to present the

data to senior management

Understanding and experience in payment business is a plus

Understanding and experience in Telco business is a big plus

Understanding of SQL database is a big plus