Business Development (Influencer & KOL Partnerships)

About the Company:

iQIYI Inc. [IQ] is a NASDAQ listed technology, entertainment company. It is the first online video streaming platform in China to reach over 100 million VIP subscribers. Our dramas, movies, animations, variety and entertainment shows are watched by billions locally and abroad.

The next phase for iQIYI is to bring our wonderful contents and services to the world. We are currently looking for innovative and talented individuals to join iQIYI.

Key Responsibilities:

1. KOL Acquisition & Management

Identify, recruit, and maintain partnerships with key influencers (KOLs) to expand iQIYI's TikTok presence.

Strengthen relationships with existing KOLs to improve retention and performance.

2. Campaign Performance & Data Analysis

Track and analyze TikTok views, engagement, and influencer performance to optimize content strategy.

Leverage data insights to enhance campaign effectiveness and maximize audience growth.

3. TikTok Platform Collaboration & Issue Resolution

Maintain strong connections with TikTok to resolve account-related issues and ensure smooth operations.

Identify and capitalize on TikTok promotional opportunities (e.g. trending hashtags, feature placements).

4. Business Development & Growth Strategies

Identify new opportunities for content distribution, brand partnerships, and revenue generation.

Collaborate with internal teams to develop innovative strategies that expand iQIYI's TikTok presence.

Qualifications:

Proven experience in business development, influencer marketing, or digital media partnerships.

Strong communication and negotiation skills to build and maintain relationships with KOLs and platform partners.

Data-driven mindset, with the ability to analyze campaign performance and optimize strategies.

Experience in social media or entertainment industry is preferred, with knowledge of TikTok's ecosystem.

Advanced skill of MS Excel and PowerPoint for strategic planning, pitching and performance analytic.