Job Summary
Drive growth of the Myanmar customer segment by developing acquisition strategies, scaling ecosystem partnerships, and optimizing the Cross Border Transfer business. This role combines commercial strategy, user acquisition, go-to-market execution, and cross-functional collaboration to grow active users, increase remittance adoption, and strengthen customer lifetime value.
Key Responsibilities
Myanmar Segment Growth & Acquisition
- Drive growth of the Myanmar customer base through online and offline acquisition initiatives.
- Develop customer acquisition strategies across digital marketing, referrals, community programs, and ecosystem partnerships.
- Analyze customer behavior and acquisition funnels to improve activation, retention, and engagement.
- Identify new growth opportunities through customer insights, market research, and competitive analysis.
Cross Border Transfer Commercial Management
- Drive international remittance performance in alignment with revenue targets.
- Monitor transaction volumes, conversion funnels, pricing competitiveness, and campaign performance.
- Partner with Finance to optimize transfer fees, FX competitiveness, and commercial performance.
- Support expansion into new remittance corridors and identify infrastructure or partner opportunities.
Go-To-Market & Growth Initiatives
- Collaborate with Marketing to define value propositions, target segments, and localized campaigns.
- Track post-launch performance and recommend data-driven optimization.
- Support localization strategies across Myanmar and other migrant customer segments.
Partnership & Cross-Functional Management
- Manage commercial relationships with key ecosystem partners supporting customer acquisition and engagement.
- Coordinate with Product, Compliance, Finance, Marketing, Operations, and Analytics to ensure successful project execution.
- Ensure initiatives comply with AML/KYC requirements and relevant cross-border regulations.
- Lead commercial projects from planning through launch and performance review.
Qualifications
- Bachelor's or Master's degree in Business Administration, Finance, Economics, Engineering, Marketing, or related fields.
- 5+ years of experience in Business Development, Commercial Strategy, Growth, Go-to-Market, or Payments.
- Experience in fintech, payments, remittance, digital platforms, or customer growth is preferred.
- Experience with digital acquisition channels, referral programs, lifecycle marketing, or performance marketing is an advantage.
- Strong analytical mindset with the ability to translate insights into actionable growth initiatives.
- Experience managing cross-functional projects involving Product, Marketing, Operations, and Compliance.
- Familiarity with AML/KYC and cross-border regulatory requirements is a plus.
- Strong stakeholder management and communication skills.
- Proficiency in Microsoft Excel, PowerPoint, and Word.
- SQL or BI tools (e.g., Looker, Tableau, Power BI) are a plus.
