Job Title:Business Expansion Manager (F&B Retail Expansion)
Location:Dragon Town, Pathum Wan, Bangkok
Employment Type:Full-time
Working Time:Mon-Fri, 11.00-20.00 (Negotiable)
About Firefly Group:
Firefly Group (formerly JYT eCommerce) is a multi-brand food & beverage incubator that builds and scales leading Thai and Southeast Asian F&B concepts such as HAAB (Thai Egg Cake), Layers (Cheesecake), YogurBara (Korean Yogurt), and Haroy (Hat-Yai Fried Chicken). We operate with a data-driven, centralized production model and expand through flagship, pop-up, and franchise formats across Thailand, Malaysia, and beyond.
Key Responsibilities:
- Strategic Site Acquisition:Identify and secure prime locations in leading shopping malls and high-traffic areas. Conduct site inspections and feasibility studies to ensure locations align with brand positioning.
- Mall Liaison & Partnership (External PIC):Serve as the primary point of contact for mall developers (e.g., CPN, Central, The Mall, Robinson). Build and maintain strong relationships to ensure priority access to premium spaces.
- Lease & Contract Negotiation:Lead negotiations for lease terms, rental rates, and service conditions to achieve the best commercial outcomes for the company.
- Project Coordination (Internal PIC):Act as a bridge between internal departments (Operations, Marketing, Design, and Construction) and external partners to ensure seamless store openings on schedule.
- Commercial Analysis:Analyze market trends, competitor movements, and financial projections (P&L/ROI) for each new site to support investment decisions.
- Account Management:Manage and monitor existing lease agreements, renewals, and relocations to optimize the store portfolio performance.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field.
- At least 35 years of experience inRetail Expansion, Leasing, or Business Development, specifically within theF&B or Quick Service Restaurant (QSR)industry.
- Strong Network:Proven connections and a solid track record of dealing with major mall developers in Thailand.
- Stakeholder Management:Exceptional interpersonal skills with the ability to manage expectations between internal teams and external business partners.
- Negotiation Skills:Highly persuasive with a sharp eye for commercial details in legal contracts.
- Result-Oriented:Ability to manage multiple projects simultaneously under tight deadlines.
- Preferred Qualification:Experience in managing diverse business investment models or third-party partnership frameworks is a plus.
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