Proactively monitor and analyse performance and trends within category to identify, highlight issue and opportunities that supports the business to Sales team.
Responsible to define and lead Category & Channel strategies and growth agenda
Lead on Shopper Insight, Trade Marketing and Perfect Store process
Job Responsibilities
Lead the development and implementation of channel strategies ensuring alignment with overall business goals
Drive category growth and initiatives in each trade channel
Lead the development of category visions and strategies; supporting sales teams in deploying these visions for building business strategies with key retail customers.
Lead category management project with key customers
Conduct shopper understanding research and competitive analysis to identify opportunities and challenges of the categories or channel.
Assess category performance by using shipment data, scanned data, and proactively develop action plan to facilitate the sales growth.
Apply shopper and trade insights to develop recommendations for Picture of Success: assortment, pricing, promotion, and placement by retail environment.
Ensure perfect store process and build perfecto store understanding across functions
Collaborate on innovation/Pack price pipeline business cases with cross functional team
Manage the implementation of new product initiatives in market with impactful execution plan
Establish and monitor key performance indicators (KPIs) to measure the effectiveness of category and channel strategies.
Lead, inspire, and develop a high-performing team, fostering their growth and ensuring their success
Responsible for shopper research and trade marketing budget to support in market activities
Conduct pre and post analysis of nationwide promotions
Work closely with marketing, and sales teams to leverage insights and ensure consistency between brand and channel initiatives.
Work with regional to leverage best practices and develop best in class category and channel strategies roadmap for SBFT
Support sales engagement activities leading with good communication and align message with all contacts
Follow company regulations and all implemented standard system.
Other responsibilities as per Company assigned.
Skills And Experience
Bachelors degree in business administration or related field
At least 8 years of Business experience in Trade Marketing and Sales Lead
Experience in category management and shopper/customer marketing
Ability to think and scope strategic plan from a broad business perspective
Strong executor, accurate, stress resistant, creative, entrepreneur with growth mindset
Strong analytical skill
Ability to coach, motivate and build high performing team
Good interpersonal Skill, can work effectively with others
