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Lazada

Category Leader-FMCG

5-7 Years
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  • Posted 11 hours ago
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Job Description

Business Planning

  • Strategic Category Growth: Define and execute a category strategy that balances short-term wins with

long-term market leadership, leveraging data, competitor insights, and industry trends.

  • Agile Decision-Making: Optimize pricing, promotions, and assortment dynamically, making data-driven

trade-offs to maximize growth, profitability, and customer experience.

  • Ecosystem Expansion: Identify emerging opportunities, scale high-potential segments, and drive

innovation through strategic partnerships and new commercial models.

Portfolio Execution

  • Strategic Brand Partnerships: Build and strengthen relationships with global brands, Thailand SMEs, and key

stakeholders to drive sustainable category growth and long-term collaboration.

  • Market & Consumer Insights: Analyze category trends, competitive landscape, and shifting consumer

behaviors to develop data-driven actions that enhance Lazada's toplines.

  • Sales Acceleration & Commercial Execution: Drive short- and long-term sales growth by aligning brands

and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.

People & Leadership Management

  • High-Performance Team Building: Recruit, develop, and empower top talent, fostering a culture of

ownership, agility, and results-driven execution.

  • Stakeholder Influence & Collaboration: Lead cross-functional alignment, inspire teams, and drive impact

through strong communication and strategic influence.

  • Future Leadership Development: Coach and mentor the next generation of leaders, instilling critical

thinking, problem-solving, and a growth mindset.

Job Requirements

  • 5+ years of work experience, preferably in consulting, category management, sales related position, or similar

roles in a industries such as Fashion, or FMCG

  • Bachelor's degree in business administration, economics, engineer, finance, or any related fields.
  • Proven experience in business operation successes and team management with demonstrated ability to drive

successful outcomes is a must

  • Strong understanding of e-commerce business models and dynamics is a plus
  • Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis
  • Passionate for multiple simultaneous projects, creative flow and high attention to detail
  • Excellent communication both Thai and English and interpersonal skills, with the ability to influence and

effectively engage stakeholders at all levels.

  • Adaptable and proactive, thriving in a fast-paced and dynamic environment.
  • A resilient problem-solver with proven leadership qualities
  • Strong ownership and attention to details
  • High proficiency in using Microsoft Word, Excel and PowerPoint

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About Company

Job ID: 137854149