Category Marketing Manager

We are seeking a dynamic Category Marketing Manager to bridge the gap between our marketing and sales teams, driving growth in Essence category & New category across channel. This role requires a strategic thinker for analyzing shopper insights and a strong ability to lead team and collaborate across various functions.

Roles and Responsibilities

• Analyze market/ channel data, competitors movement, and campaign performance, identify key business growth drivers, opportunities and do year plan.

• Work Closely with Cross Functional Team to Develop Category Strategy, Product Portfolio, Assortment by Channel.

• Be responsible for setting competitive pricing points, providing price guidelines to sale team and adjusting the pricing to ensure competitiveness

• Plan & follow up annual trade plans, promotional activities

• Plan & Coordinate with cross functional team to ensure excellent execution at store level for assigned category.

• Monitor and track result of activity to ensure execution effectiveness.

• Manage & control spending of all activation programs

• Supervising & Leading team to analyze trade area, efficient planning on project management, promotional activities and close gap plan to achieve a company goal.

Specifications:

• Bachelor's degree in business and administration or related field or higher

• Minimum 5-7 years experience in Trade Marketing area, FMCG.

• Creative thinking with high interpersonal skills

• Experience in planning promotion, manage cost efficiency & budgeting.

• Experience in Project Leader of product launching will be beneficial

• Excellent at negotiation skill and able to work under pressure

• Able to transform insight into a strategy and action plan