CCP for Digital Advertising and Marketing Professionals

Key Responsibilities

1. Digital Marketing Strategy

. Support the planning and execution of digital marketing strategies aligned with business

objectives.

. Develop and maintain digital marketing calendars.

. Conduct competitor and market research to identify digital marketing opportunities.

. Recommend digital initiatives to improve brand visibility and customer engagement.

2. Social Media Management

. Manage the company's social media platforms including Facebook, Instagram.

. Plan, create and publish engaging digital content.

. Monitor audience engagement and optimise content performance.

. Maintain brand consistency across digital channels.

3. Content Marketing

. Create marketing copy, graphics, short-form videos and promotional materials.

. Coordinate content production with designers, photographers and external vendors.

. Support seasonal campaigns, product launches and promotional activities through digital

channels.

4. Digital Advertising

. Assist in the setup, execution and optimisation of Meta Ads campaigns.

. Monitor campaign budgets and performance metrics.

. Conduct A/B testing to improve campaign effectiveness.

5. Website & SEO

. Update website content and promotional information.

. Perform keyword research and implement SEO best practices.

. Monitor website traffic and user behaviour using Google Analytics 4 (GA4) and Google Search

Console.

6. Email Marketing

. Prepare and execute email marketing campaigns.

. Maintain customer mailing lists and audience segmentation.

. Analyse email marketing performance and recommend improvements.

7. Analytics & Performance Reporting

. Track campaign performance using digital analytics tools.

. Prepare monthly reports on key marketing KPIs.

. Recommend optimisation strategies based on campaign insights and data analysis.

8. Collaboration

. Work closely with internal teams and external vendors to ensure successful campaign execution.

. Support the continuous improvement of digital marketing processes and initiatives.