Who We Are Looking For
Atome Thailand is looking for a proactive Channel Marketing Specialist to join our marketing team. You will lead the execution of paid digital campaigns and CRM initiatives to drive user growth, retention, and GMV. This is a hybrid role that blends strong performance marketing execution with lifecycle marketing - ideal for someone who is both analytical and creative, with a knack for turning insights into impactful, data-driven campaigns.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other platforms with a focus on app installation, customer acquisition, and conversion.
- Own end-to-end campaign setup: budgeting, audience segmentation, bidding strategy, creative briefing, and A/B testing.
- Work with internal teams across local and regional teams to manage creative development, ad copy, targeting, and budgeting.
- Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and internal dashboards.
- Continuously run A/B tests, iterate and improve campaigns based on performance data to achieve efficiency targets (e.g. CAC, ROAS).
- Monitor and track performance for the brand application, website and owned media channels.
- Own the CRM lifecycle strategy, from onboarding to retention and win-back.
- Design and execute targeted user journeys based on segmentation, behavioral triggers, and predictive models.
- Optimize lifecycle campaigns based on performance insights.
Qualifications
- 35 years of experience in digital marketing, growth marketing, performance marketing, or advertising.
- Hands-on experience with paid media platforms (e.g. Facebook Ads, Google Ads, TikTok Ads).
- Hands-on experience with CRM platforms (e.g. MoEngage, Braze, etc.), user journey mapping, A/B testing.
- Comfortable working with data and translating insights into action.
- Familiarity with user acquisition strategies, marketing funnels, and merchant collaboration.
- Strong communication and project management skills, with working-level English proficiency.
- Self-starter who enjoys working in a fast-paced, startup-like environment.
- [Preferred] Experience in e-commerce, financial services, or marketplace platforms.
