Own full P&L and GMV delivery for offline KA and distributor channels: set annual/quarterly/monthly targets, track sell-out, share and inventory KPIs, and pivot tactics in real time to hit top-line goals.
Build and coach a high-performing field team (sales, merchandising, CS) through clear role scoping, targeted training, and a merit-based incentive scheme that drives both individual growth and team results.
Manage and expand the offline footprint: negotiate annual contracts with national KA chains, secure prime display (dump bins, end-caps), launch thematic promotions, and recruit/develop profitable distributors while enforcing sell-through, stock-turn and compliance standards.
Optimize in-store productivity: design data-led planograms, monitor sales-per-square-meter, refresh product mix, adjust traffic-flow layouts, and upskill store staff to lift conversion, margin and shopper experience.
Safeguard and grow the customer portfolio: maintain CRM databases, run structured business reviews, generate referrals and new-account pipelines via market mapping and competitive intelligence, ensuring monthly new-customer and loyalty targets are met.
