Job Overview
We are seeking a highly seasoned and visionary Chief Marketing Officer (CMO) to lead our holistic marketing strategy across our pawn shop and gold retail networks. As a key member of the C-Suite, you will drive brand modernization, spearhead market expansion, and transform traditional retail models into data-driven, customer-centric ecosystems. The ideal candidate is an industry veteran who possesses deep strategic wisdom, understands the local consumer landscape across all generations, and has a proven track record of managing nationwide retail networks.
Job Scope
- Strategic Marketing Leadership: Devise and execute comprehensive, omnichannel marketing strategies aligned with the business goals of our pawn shop operations and gold retail chains.
- Brand Modernization & Trust Building: Elevate and fortify the company's brand equity to project maximum trust, transparency, and financial reliability in local communities.
- Integrated Marketing Communications (IMC): Lead and orchestrate high-impact nationwide marketing communication campaigns, ensuring creative storytelling, consistent brand messaging, and effective media deployment across all B2C channels.
- Localized & Digital Marketing Integration: Bridge the gap between traditional localized marketing (Flyers, Store-front activations) and modern digital marketing (Social Media, CRM, Mobile Apps) to attract both traditional and younger demographics.
- Gold & Micro-Lending Insights: Leverage consumer insights and data analytics to optimize gold promotion campaigns, loyalty programs, and new alternative micro-lending services.
- Retail Footprint Expansion: Partner with the business development team to conduct market research and design hyper-local marketing blueprints for opening new branches nationwide.
- Leadership Mentorship & Succession Planning: Foster a culture of excellence by mentoring and coaching high-potential marketing talents, preparing them for future leadership roles within the organization.
Qualifications
- Years of Experience: Minimum of 25–30 years of progressive professional experience in marketing, retail business strategy, or consumer finance, with at least 10 years in a top-tier executive capacity (C-Suite, VP, or Executive Director) managing large-scale retail networks or consumer loan services.
- Industry Expertise: Strong understanding of the Thai retail finance infrastructure, gold trading behaviors, micro-lending dynamics, and local consumer saving/spending habits.
- Strategic Wisdom: Demonstrated success in leading large-scale brand repositioning, digital transformation, or national marketing campaigns that yielded significant foot-traffic and revenue growth.
- Crisis & Reputation Management: Exceptional crisis communication skills and high emotional intelligence (EQ) to safeguard brand reputation in sensitive retail financial environments.
- Network & Connections: An established, strong network of relationships with corporate partners, marketing/media agencies, and relevant retail business associations in Thailand.
- Education: Master's degree or higher in Marketing, Business Administration (MBA), or a related field from a reputable institution.
