Job Description
Responsibilities
About the Team
Client Solutions Team at TikTok helps nurture accounts through high-touch client service and education on TikTok solutions, supporting brands in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise and market-level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.
Responsibilities:
- Tracking business progress and leaning in when coming up with solutions to support attainment
- Supporting teams by sharing insights on brand building, media solutions, market sectors and/or verticals to help strengthen consultative selling skills and troubleshooting
- Contributing to more self-sufficiency within the CST team by optimising operational efficiencies, supporting task prioritisation and adoption of automation
- Being willing to dive in and support with campaign management and optimization where required
- Leading by example through collaboration and knowledge sharing while contributing to an open and supportive culture
Client Success
- Supporting the performance of the hybrid pod business contributing to the day-to-day maintenance of the book of business
- Identifying opportunities within the vertical for advertisers within the book of business that align with their business and marketing goals, while helping minimize churn and other slowdowns
- Supporting the development of strategic plans to onboard and educate advertisers through scaled initiatives and programs and ultimately grow the existing business partnership
- Aligning with Brand Partnerships teams on account plans and supporting execution throughout the year while collaborating with cross-functional teams to pitch and close opportunities
- Contributing insights on business priorities based on market landscape, advertiser mix, vertical, product adoption and revenue data alongside the Industry & Client Solutions Lead
- Contributing to best practices in the form of playbooks, case studies, workshop content, frameworks etc.
- Proactively participating in product update discussions, educating brands and agencies on TikTok's new and existing products, and advising on best practices to drive optimal performance and impactful campaigns
Stakeholder Management
- Engaging and building relationships with advertisers and key stakeholders
- Establishing collaborative partnerships internally with cross-functional teams
- In collaboration with the sales team, supporting regular business reviews and taking a consultative, long-term approach to build productive relationships with advertisers
- Maintaining visibility on priorities during advertiser business reviews and audits, working with Client Solutions Managers to develop appropriate narratives and solutions
- Supporting detailed and transparent business updates to leadership in a timely cadence
Qualifications
Minimum Qualifications:
- Over 5+ years of experience in account management/client services roles in digital marketing, product, consulting, communications, or internet technology
- High degree of autonomy and self-direction. Proven track record of contributing to the growth of a profitable book of business
- Strategic thinker with experience identifying initiatives that drive business performance and operational efficiencies
- Ability to gather, analyze and present data to identify insights around the state of the business and support actionable next steps to improve performance
- Solid knowledge & experience in tracking, attribution, and measurement logic; experience using tools such as GA, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge
- Hands-on experience with planning, optimising and reporting on full funnel (brand to performance) campaigns
Preferred Qualifications:
- Solid understanding of the media landscape, brand building and marketing for global & local brands. Deep knowledge in Automotive, Finance & Fintech, and the App industry preferred, with strong industry connections a plus
- Creative/Brand Strategy experience is a plus
- Performance marketing experience is a plus
- Proactive, positive and exemplifies a growth mindset
- Highly organized, confident and self-motivated individual who is comfortable collaborating with team members and communicating with stakeholders
- Strong analytical mindset with hands-on experience in dashboards, data infrastructure, data visualization, and turning data into actionable insights and recommendations
- Excellent communicator and presenter, with strong interpersonal skills and the ability to simplify complex data for diverse audiences
- Flexible team player who navigates a fast-paced and often ambiguous environment well
- Able to travel where required
- Experience managing performance advertisers with a deep understanding of their challenges is a plus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
