Cluster Assistant Director of Digital Marketing - Food & Beverage

Job Description

You are the Digital Marketing Expert for Food & Beverage, the incumbent will manage the Food & Beverage Digital Marketing function of the designated Properties (Hotels/Resorts).

Managing digital/online business platform planning, executing, and measuring business impact in order to maximize awareness, and eventually bring-in traffic to restaurants/bars/outlets for long-term optimum growth and customer satisfaction.

Main Responsibilities:

• Develop digital marketing plans and strategies to drive online activities
• Track conversion rates and make improvements to online/digital platforms.
• Drives sales performance by leveraging data-driven strategies to reach specific audiences, optimize conversion funnels, and foster long-term customer loyalty.
• Manage online brand and product campaigns to raise brand awareness.
• Responsible for planning and budgetary control of all digital campaigns.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Perform any other tactical food & beverage digital marketing strategy.

Qualifications

• Minimum bachelor's degree in Marketing or a related field.
• Minimum 5 years of experience in High Volume Digital Marketing.
• Strong understanding of current online/digital marketing concepts, strategies, and best practices.
• Previous experience in a similar digital marketing role, preferably from Food & Beverage background.
• Proficiency in English communication, presentation skills, and computer literacy.

Additional Information

Designated Properties are:Anantara Siam Bangkok Hotel,Anantara Riverside Bangkok Resort and Loy Pela Voyages, and Avani+ Riverside Bangkok Hotel