Job Description
Main Responsibilities:
- Actively participate in the development of the strategic plan, marketing plan, distribution plan and budgeting process, providing expertise in digital and e-commerce.
- Define and lead the yearly digital action plan covering both direct and indirect channels, aligned with revenue targets.
- Collaborate closely with the Revenue Management and Marketing teams to ensure coherence and performance across all e-commerce and distribution activities.
- Develop and implement distribution strategies, ensuring alignment with overall revenue and marketing goals.
Website Management:
- Oversee the updates and maintenance of the hotel website.
- Ensure the website is optimized for SEO and offers a seamless user experience.
- Regularly update the site with current offers, promotions, events, and relevant information (Rooms, F&B outlets, MICE).
OTAs Management:
- Manage relationships with Online Travel Agencies (Booking.com, Expedia, etc.).
- Deploy and align the OTA strategy together with the Revenue Manager.
- Optimize listings and content across all third-party websites.
- Activate and manage promotional tools on OTA platforms
- Monitor and analyzeOTA performance and recommend adjustments to maximize revenue
Digital Marketing:
- Develop and implement digital marketing strategies including SEO, content marketing, and email campaigns focused on Rooms, F&B outlets, and MICE.
- Ensure brand consistency across all digital platforms, in collaboration with the marketing team.
- Manage email marketing campaigns through third-party tools, aligned with corporate guidelines.
- Contribute to the hotel's online reputation management and work with Guest Relations to address online feedback promptly.
Social Media Management:
- Coordinate and implement social media strategies (Facebook, Instagram, etc.) to enhance brand awareness and engagement.
- Create, publish, and monitor content across social media platforms
Data Analysis and Reporting:
- Track and analyze the performance of digital activities using various analytics tools (Google Analytics, CMS, etc.).
- Measure and report on the effectiveness of digital marketing campaigns and the performance of both direct and indirect channels.
- Identify new revenue opportunities based on market studies, third-party intelligence, and internal data analysis.
Qualifications
- 3 years of experience in marketing and/or communication
- University degree in Marketing and Communication or equivalent
- Fluent in written and spoken in English
- Proficiency in MS Office (Excel, Word, Powerpoint, Outlook) knowledge of the Adobe suite (InDesign, Photoshop, Illustrator)
- Knowledge of social networks and digital marketing
- Excellent communication skills required, both written and verbal
- Experience in the hospitality industry is a must
- Strong interpersonal and problem-solving skills
- Highly responsible and reliable
- Local Thai residency is preferable
