Responsibilities
- Responsible and accountable to grow C4 of coffee and fresh drink business under Shell Café brand by 8-15% CAGR.
Marketing & Innovation
- Develop and execute marketing campaigns for coffee and drink offerings.
- Stay updated on beverage trends and introduce innovative menu items.
- Organize in-store events or tastings to boost engagement.
Sales & Financials
- Monitor sales performance and implement strategies to meet targets.
- Manage cash handling and assist with financial reconciliation.
- Collaborate with store management on pricing and promotions.
Operations & Product Quality
- Ensure the implementation of signature menu and core menu to be available at all sites
- Ensure all beverages meet quality and presentation standards.
- Monitor inventory levels and order supplies as needed.
- Work with and provide a guideline to a CR operation manager to manage daily operations of the coffee and fresh drink section, ensure cleanliness and hygiene standards in accordance with health regulations.
- Work with a Training Manager to develop training protocol for baristas and beverage staff.
- Conduct regular performance reviews and provide coaching.
Customer Experience
- Engage with customers to understand preferences and recommend products.
- Handle customer complaints and resolve issues promptly.
- Promote seasonal specials and new product launches.
