Monitor and analyze sales volumes and trend, search for opportunities to develop marketing strategy & drive growth.
Synchronize brand & channel strategy into the execution to meet business objective & maximize sales and profit.
Plan and execute go-to-market plans that aligned to overall brand plan and priorities to help team achieve brand objective.
Regularly review and analyze key commercial/marketing metrics on a daily basis to drive continual optimization and improve brand activity/campaign efficiency.
Monitor & evaluate campaign budgets and effectiveness.
Prepare the reports of marketing activity/campaign's performance and present to team.
Coordinate with internal and external stakeholders to improve activity/campaign results. (production planning, promotion, sales, market research, consultants and advertising agencies).
Follow up implementation details and competition through market visit and report to team.
Qualifications:
Bachelor's degree or equivalent in Marketing or a related field.
Minimum 5 years of experience in brand management, marketing, sales strategy, go-to-market planning, and commercial roles within the food & beverage industry.
Willingness to conduct market visits or participate in marketing events during night shifts.
Comfortable working in social or business environments where alcohol may be present.
Able to travel upcountry regularly on a monthly basis.
