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Consultant to organize 20th Anniversary Earth Hour PR and Event
Term of Reference
Consultant to organize 20th Anniversary Earth Hour PR and Event
Supervised by: Oranit Bunyaprasit
Deadline: 24 February 2026
Budget: 300,000 350,000 THB
- Background of consultancy assignment
Since 2007, Earth Hour has been known for its iconic lights off moment, uniting people around the world to show support for the planet and raise awareness of environmental issues. This year marks the 20th anniversary of Earth Hour, a milestone that reflects two decades of collective action for our one shared home.
Today, however, we face a critical tipping point. Climate and nature crises threaten our planet, with the world on track to exceed the 1.5C limit by 2030 and nature declining at unprecedented rates.
The next few years are crucial. To avoid irreversible damage, we must stay below 1.5C and reverse nature loss by 2030. This requires urgent action from individuals, communities, businesses, and governments alike.
With this goal in mind, Earth Hour evolved in 2026 into the Biggest Hour for Earth, calling on people everywhere to not only switch off their lights, but also to spend one hour doing something they love and that is positive for the planet.
In an increasingly divided world, the Biggest Hour for Earth is a powerful moment of unityreminding us that protecting our planet is a shared responsibility we all must take part in.
- Objective of the consultancy
To design, coordinate, and deliver a high-impact Earth Hour campaign activation in celebration of the 20th anniversary of Earth Hour, through the organization of engaging public activities (24 -29 March 2026), a dedicated press day (28 March 2026), and comprehensive PR outreach at Siam Paragon (potentially at Nextopia, 5th Floor).
The consultancy will be responsible for creating an immersive and engaging experience that raises public awareness of nature crises, strengthens the visibility of Earth Hour's 20-year legacy, and inspires individuals to take meaningful action for the planet. The campaign should attract strong media interest, amplify key messages through traditional and digital channels, and position Earth Hour as a unifying movement that encourages collective action from the public, partners, and influencers.
- Scope of work/ Major responsibility
The Consultant Will Be Responsible For Planning, Coordinating, And Delivering Earth Hour 20th Anniversary Activities At Nextopia, 5th Floor, Siam Paragon, In Close Collaboration With WWF Thailand, Nextopia, And Relevant Partners. The Scope Of Work Includes, But Is Not Limited To, The Following Components:
3.1 Public Engagement Activities at Nextopia (2429 March 2026)
The consultant shall design and organize interactive public engagement activities over six consecutive days (2429 March) to encourage visitors at Nextopia to actively participate in the Earth Hour campaign.
Key Responsibilities Include:
- Design and implement activities under six core themes, aligned with the Give an Hour for Earth concept: Food, Fitness & Wellness, Entertainment, Art & Creativity, Sustainability, and Nature.
- Develop creative activity formats that are engaging, accessible, and suitable for a high-traffic public space.
- Designing, producing, and coordinating all necessary visuals and materials for the activities, including on-site signage, activity materials, and engagement tools, in alignment with Earth Hour and WWF branding guidelines.
- Coordinate closely with WWF and Nextopia to identify, approach, and liaise with partners, brands, and organizations located within or associated with Siam Paragon/Nextopia to co-create and deliver activities.
- Manage overall activity planning, scheduling, on-site coordination, and execution throughout the six-day period.
- Establish a system to track and record participant engagement, including the number of participants and the time spent by each participant in the activities, in line with WWF's monitoring and reporting requirements.
- Compile and submit a post-activity report summarizing participation data, engagement insights, and key outcomes from the six-day activation.
- Ensure all activities align with Earth Hour and WWF branding, messaging, and sustainability guidelines.
3.2 Press Day and Earth Hour 20th Anniversary Event at Nextopia (28 March 2026)
The consultant shall plan and execute a Press Day event in collaboration with WWFThailand, Nextopia, and the Bangkok Metropolitan Administration (BMA) to officially mark the 20th anniversary of Earth Hour.
Key Responsibilities Include:
- Design the overall event concept, run-down, and experience for the Earth Hour Press Day.
- Coordinate with Nextopia and WWF on event logistics, venue setup, permissions, and protocol.
- Manage end-to-end event operations, including production coordination, on-site management, and timeline control.
- Develop and implement a media engagement plan, including:
- Inviting and coordinating with local and national media outlets
- Preparing media and partners attendance logistics
- Supporting press materials and on-site media facilitation
- Coordinate outreach to influencers, partners, and key stakeholders to attend and amplify the Press Day event.
- Ensuring clear, consistent, and impactful communication of Earth Hour's 20th anniversary message to the media and public.
- Establish a system to track and record participant engagement, including the number of participants and the time spent by each participant in the activities, in line with WWF's monitoring and reporting requirements.
3.3 Post-Event Deliverables
- Submit Post-Event Report summarizing key outcomes, participant list, media coverage, and event photos/videos.
- Deliver all design files and media assets (editable and final formats) to WWF.
- Ensure all deliverables align with WWF brand guidelines and communication standards.
- Activities and deliverables Phase Activity Key Deliverable Timeline Planning & Coordination Develop overall concept and activity framework for Earth Hour 20th Anniversary at Nextopia.
Design engagement activities under six thematic pillars: Food, Fitness & Wellness, Entertainment, Art & Creativity, Sustainability, and Nature.
Coordinate with WWF and Nextopia to identify and engage potential partners, brands, and organizations to co-create activities.
Develop creative designs for visuals and materials (on-site signage, activity materials, engagement tools).
Design participant engagement tracking system (number of participants and time spent per activity).
Develop Press Day concept, run-down, and media engagement plan.
Coordinate with WWF, Nextopia, and BMA on Press Day logistics, permissions, and protocol.
Identify and invite media, influencers, partners, and key stakeholders.
Detailed activity plan and schedule (6-day activation).
Visual and material design mock-ups for approval.
Participant data tracking methodology.
Press Day event concept, run-down, and media plan.
Media and influencer invitation list. Feb Mid March 2026 Public Engagement Activities at Nextopia Set up and execute interactive public engagement activities at Nextopia.
Coordinate daily operations, partner participation, and activity scheduling.
Manage on-site staff, partners, and logistics throughout the six-day period.
Ensure compliance with Earth Hour and WWF branding, messaging, and sustainability guidelines.
Track and record participant engagement data. Executed 6-day Earth Hour public engagement activation.
Daily activity operation and coordination.
Participant engagement dataset (attendance and time spent). 24-29 March 2026 Earth Hour 20th Anniversary Press Day Execute Earth Hour 20th Anniversary Press Day event at Nextopia.
Coordinate with WWF and Nextopia on event operations and protocol.
Manage end-to-end event production and on-site operations. Facilitate media attendance, interviews, and influencer engagement.
Support press materials distribution and on-site media coordination.
Track attendance and engagement of media, partners, influencers, and participants. Successfully delivered Press Day event.
Media attendance list.
Press Day engagement and participation data.
Event photos and video documentation. 28 March 2026 Post-Event Reporting and Handover Compile and analyze participant engagement data from activities and Press Day.
Summarize key outcomes, insights, and recommendations.
Compile media coverage and PR results.
Organize and submit all design files and media assets to WWF. Comprehensive Post-Event Report, including:
Key outcomes and highlights
Participant numbers and time-spent data
Media coverage summary
Event photos and videos
Complete set of design files and media assets (editable and final formats). Within 1 week after event
The Consultant Or Company Should Demonstrate:
- Proven experience (5 years) in professional event organization, especially for NGOs, government, or international projects.
- Experience in managing interactive events.
- Creative design and content production capabilities (graphic, video, exhibition).
- Strong logistical coordination and communication skills
- Ability to deliver outputs within tight timelines.
- Familiarity with WWF branding and environmental communication is an advantage.
- Budget
The Total Consultancy Budget Is 300,000 350,000 THB (Three Hundred Thousand To Three Hundred And Fifty Thousand Baht), Inclusive Of Professional Fees, Workshops, And Reporting (inclusive Of VAT And All Expenses). Payment Will Be Disbursed In Two Tranches:
- 50% upon contract signing and submission of the approved event plan
- 50% upon delivery of all event material and successful event completion
- Duration
The consultancy shall commence upon contract signing and must be completed by
5 April 2026.
Deadline for submission: 24 February 2026
Submission contract: Proposals should be submitted in Thai or English language by email to:
[Confidential Information],
[HIDDEN TEXT] and
[HIDDEN TEXT]
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