We're seeking a Consumer Insight Manager for our client in the FMCG industry.
This is your opportunity to be part of a consumer-centric organization, identify business trends, and ensure that the voices of customers are clearly heard and translated into impactful results.
Responsibility
- Lead a customer-centric way of working across functions, ensuring the voice of the customer is heard and that decisions reflect real needs, behaviors, and motivations.
- Elevate quality standards and challenge assumptions through fact-based insights and data-driven analysis.
- Identify business trends to unlock impactful strategies and growth opportunities.
- Design and manage research programs, lead research studies, and strengthen brand marketing strategies.
- Collaborate with internal teams and cross-functional stakeholders to identify business challenges and recommend actionable solutions.
- Demonstrate proficiency in Nielsen Retail Audit, Brand Health Tracker, ICP Testing, shopper insights, and qualitative concept development.
Qualifications
- Bachelor's or master's degree in a related field.
- Minimum 5 years of experience in marketing research or a related field.
- Strong knowledge of both qualitative and quantitative research methodologies.
- Fluency in both English and Thai.
- Proficiency in analytical tools.
- Ability to work effectively across diverse teams and cross-functional environments.
