Job Responsibilities
Deepen local insight projects, capture local perceptions, formulate insights and strategic recommendations to guide product communication and brand communication strategies:
- Conduct user segmentation and in-depth exploration: Further segment target user groups based on domestic market data and research, and identify potential high-value user groups and unmet needs.
- Carry out star scenario exploration: Identify high-frequency and key scenarios where users use mobile phones in daily life, provide directions for product function optimization and innovation, and enhance user experience.
- Implement decision path analysis: Study the entire process from users&apos generation of purchase intention to final purchase decision, and identify key factors affecting the decision-making.
- Participate in brand building path research: Combine local market characteristics and user perceptions, provide professional suggestions based on user insights for brand positioning, communication strategies and brand image building, and enhance the brand&aposs popularity and reputation in Thailand.
Job Requirements
- Candidates with approximately 5 years of working experience in research institutions or consulting firms are preferred.
- Familiar with qualitative research, with the ability to host qualitative interviews and conduct insight analysis (candidates with a foundation in quantitative analysis are preferred).
- Possess keen user insight capabilities: Able to deeply understand user needs, pain points and psychological factors behind behaviors, and transform insights into practical product improvement suggestions and market strategies.
- Have excellent communication and coordination skills: Able to cooperate closely with cross-functional teams (including product R&D, marketing, sales, etc.) and effectively promote the implementation and application of research results.
- Proficient in English; proficiency in Chinese is a plus.
Overview
VIQ Group is a leading company in the smartphone industry, under the global smartphone brand name Vivo in Thailand. Sharing a mutual vision, which is to become a healthier, longer-lasting global corporation. As we are a young and aspiring people, we focus on actions, not hierarchy. Which provides the freedom to innovate, space to grow towards exceptional performance along with achieving our common goals.
Website
http://vivo.com/th/
Phone
02-294-2107Phone number is 02-294-2107
Industry
Telecommunications
Company size
1,001-5,000 employees
49 associated members LinkedIn members whove listed VIQ Group as their current workplace on their profile.
Headquarters
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