Signature Products Group (SPG) is an industry leader in the design, development, manufacture, and distribution of licensed products for some of the most recognized brands in the world. We partner with brands to expand their product categories and ensure consistent, high-quality representation across every channel from concept through retail. SPG values creativity, teamwork, and a passion for product storytelling. We thrive in a collaborative environment where innovation and accountability drive results.
Position Overview:
We're hiring a Consumer & Market Insights Analyst to be the execution backbone of SPG's Insights team. This role is ideal for someone who loves turning research into clear, actionable insight, owning projects end-to-end and amplifying world class brands.
You'll work closely with the Director of Insights to design, field, analyze and report on qualitative and quantitative research projects across multiple consumer brands and product categories. Your work will directly inform product development, marketing, merchandising, e-commerce, and sales. Your contributions will also assist leadership, brand, and retail partners.
This is a high impact execution role with real ownership, visibility and growth potential.
This position is based out of Bangkok, Thailand
What You'll Do
Research Execution & Project Management
- Own day-to-day management of qualitative and quantitative research projects
- Help write questionnaires and discussion guides for surveys, concept tests, and feedback studies
- Program surveys and perform quality control (QC) checks
- Manage sample providers, recruitment partners and participant completes
- Track timelines, deliverables and project status to ensure on-time, high-quality outputs
Analysis & Insight Development
- Clean and prepare data for analysis
- Conduct analysis using multi-method approaches, such as crosstabs, Conjoint, MAXDiff, gap analysis, basic segmentation, and trend comparisons
- Analyze qualitative inputs including open-ended responses, images, video and verbal feedback
- Synthesize findings into clear insights with implications for marketing, merchandising, e-commerce, and sales
- Create well-structured reports with visual storytelling, callouts, and recommendations
- Comfortably walk stakeholders through findings (live or async presentations)
Ongoing Market & POS Reporting
- Produce regular reports using third-party market and syndicated data
- Preferred experience with Stackline, SPINs, Circana, Nieslen or similar 3rd party datasets.
- Able to synthesize internal POS data with broader category and market trends
- Track performance, shifts in demand, competitive movements and emerging patterns
Who You'll Work With
- Partner closely with the Director of Insights & Strategy
- Collaborate with Marketing, Merchandising, E-commerce, Product, and Sales teams
- Support downstream go-to-market (GTM) teams and initiatives with data, insights and recommendations
Skills & Experience
Required
- Strong English communication skills (written and spoken)
- Experience with survey and research tools such as Qualtrics, QuestionPro, UserTesting, or similar
- Proficiency in Excel and PowerPoint
- Solid grasp of basic statistics, cross-referencing and data interpretation
- Strong attention to detail, pattern recognition and analytical thinking
- Ability to manage multiple tasks and projects independently
- Candidates must already be legally authorized to work in Thailand. The company is unable to sponsor visas or work permits for this position.
Nice to Have
- Research agency experience
- Exposure to CPG, retail, or consumer goods
- Experience working with POS data, syndicated data or market tracking tools
- Curiosity and interest in consumer behavior, brands, and product innovation
- A desire for continued learning
What Success Looks Like
- Research projects run smoothly and meet deadlines
- Clear, confident analysis that turns data into action
- Reliable monthly market and trend reporting
How We'll Evaluate Candidates
Applicants may be asked to complete a short exercise such as:
- Basic analysis & reporting task
- (We care less about perfect answers and more about how you think, structure problems, and communicate)
- If you're excited by research, motivated by world-class brands, love human behavior, and want your work to make real-work impacts, then this is a position where you can shine!
