We are a Bangkok-based fine jewellery brand growing internationally. We have a skilled photographer and strong visuals. We are looking for a Content and Paid Social Marketer who can plan and execute Instagram content and run Meta Ads in a structured way to drive website clicks and qualified inquiries.
This is a hands on role with real ownership. Quality matters more than volume.
Work mode and hours
- Onsite only in Bangkok
- Working hours Mon to Fri 09:00 to 18:00
What you will do
Instagram content and community
- Plan a rolling 4 week content calendar and share it in advance
- Create weekly content plans that can be executed with our photographer
- Write Thai and English captions that fit a premium brand
- Publish consistently across posts Reels and Stories
- Manage IG DMs and comments during business hours
- Run 1 to 2 small experiments per week on hooks formats and CTAs
Meta Ads on Instagram
- Run ads in Meta Ads Manager not boosting posts
- Build a simple structure for testing and learning creative variants audiences and placements
- Turn organic winners into ad creatives and iterate weekly
- Track performance and make changes based on results
- Keep basic tracking clean using UTMs and weekly checks
Website support
- Coordinate landing pages and links used in content and ads
- Keep website content tidy and current on Wix including product page copy and key information
- Improve basic SEO hygiene titles meta descriptions and image alt text
Scoreboard for success
We track weekly and review together
- Engagement rate by reach
- Saves and shares rate
- Profile visits
- CTR definition link clicks to website divided by reach from IG insights tracked weekly
- Qualified inquiries from IG and website
Targets
- Month 1 Improve engagement rate by 20 percent versus your Month 1 baseline after cleanup
- Month 3 10 to 20 qualified inquiries per month from IG and website adjusted based on product drop cadence and pricing
Requirements
- Can work in Thailand without visa sponsorship
- Strong Thai copywriting required and solid English writing
- 2 to 4 years experience in social content marketing or a similar role
- Comfortable planning content and working closely with a photographer
- Can edit short form videos and simple graphics CapCut Canva or similar
- Can run Meta Ads Manager campaigns and explain what you tested and learned
- Comfortable with basic analytics and reporting IG insights and GA4 basics preferred
- Organized proactive and able to work without being chased
Nice to have
- Experience with premium brands jewellery fashion or beauty
- Wix experience
- SEO basics and content writing for product pages
We welcome junior candidates and new graduates
If you are early in your career you are welcome to apply. Please provide work samples and a portfolio.
How to apply
Email [Confidential Information] with
- Your CV
- Portfolio or work samples
- A short note on how you would approach the first 30 days content ads and website
Subject
Content and Paid Social Marketer - Your Name
Work sample requirements
To be considered please include
- 3 to 5 IG examples you made or led end to end
- One planning artifact such as a content calendar storyboard shoot brief or mood board screenshot
- Ads proof a screenshot from Ads Manager showing objective and key metrics numbers can be blurred
If any work is under NDA please blur branding or remove sensitive details.
