The Purpose of Your Role
The Content Editor will be expected to lead the development, ideation, strategy and execution of branded content projects with our clients. This role will focus on servicing client delivery projects with internal resources, external freelancers and agencies. You act as role models for and as the guardian of high quality content in all article formats we deliver.
The Content Editor will be tasked with framework development, content planning and execution of on- and off-platform content campaigns with a focus on advertorials & SEO content that meets the objectives of Hello Health's clients. The role will liaise closely with our project management teams (regional and local) for the planning of resources and execution of client campaigns.
Your Key Responsibilities
Branded Content Delivery (Text - Branded, Advertorial and SEO)
- You manage an effective content (branded, social and SEO) team (dedicated or shared FTE) to manage and deliver content services for our clients.
- You lead the development of and manage a network of freelancers in your country to support project delivery including managing the design and implementation of freelancer management frameworks, flows and policies. You partner for this with the regional team.
- You manage the resources being utilized for branded content delivery for your client projects - including determining on-going resources optimization.
- You support the regional team with the improvement of internal processes and documentation in order to increase the quality of our content delivery, i.e. briefing documents, templates etc.
- You are accountable for the quality of content produced by you and your team for our regional client campaigns.
- You oversee (edit) and/or execute (write) the development of work for our clients, like website/SEO articles, social content, advertorials, native articles, SEO content audits, content strategy & frameworks and others where needed and ensure a clean, concise, well-polished content is delivered within the deadline.
- You master tools that support the creation of more data driven SEO content like Ahref, MOZ, Google Analytics, Google Search Console and others in order to create the best possible content for our clients.
- You liaise closely with the SEO Executive/team and country EICs on building the best-in-class content strategies for our client which is up-to-date, is in line with our internal editorial policies & Google updates.
- You work with the delivery teams to make sure our client projects get delivered within the agreed timelines.
Business Development
- You support the BD team in working with the VPs to interpret client briefs and build content ideation, strategies and plans for the creation of winning proposals for our clients across the region.
- You support the ideation, creation & later on execution of content marketing campaigns based on the concept shared by the client with a focus on article and SEO based content.
- Knowledge of social media & social content creation along with social posts is important.
Capability Development
- You support the branded content team in building out our branded content capabilities via training, support on recruitment, feedback sessions and the like.
- You support the implementation of processes that ensure high content quality for all our client campaigns.
People and Performance Management
- You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own behavior and brought to life by your team.
- You fully commit to and implement Performance Management in line with company policy, engaging and leading individuals and the team effectively to meet company goals.
- You ensure that all team members have updated Job Descriptions, MBOs and are fully aware of the expectations of their role and responsibilities.
- You hold regular performance 1 on 1 reviews with direct reports to ensure high levels of staff engagement and delivery on KPIs.
- You actively identify and address the development needs of your team, utilize the learning opportunities available to them on a country or regional level, ensuring your team maximizes their own learning by making use of HHG's offerings such as the HHG Academy.
