Care Baby (Thailand) Ltd. is a growing online retail brand focused on baby and mother care products in Thailand. We sell directly to consumers through digital platforms, with a strong emphasis on content-driven marketing, brand trust, and consistent retail growth.
Our product range includes baby feeding essentials, bath and skin care items, clothing, and everyday accessories designed to support parents in their daily lives.
Based in Thailand, Care Baby is scaling its retail presence by combining strong content execution with a clear brand direction and a performance-oriented mindset.
Key responsibilities:
Content & Strategy
- Plan and manage a weekly content strategy across platforms (TikTok, Instagram, e-commerce platforms)
- Identify winning content formats and double down on what converts
- On-Camera Talent Development
- Coach and guide our on-camera talent to improve performance, confidence, hooks, and delivery
- Help refine scripts, messaging, and structure to improve engagement and sales
- Provide feedback to continuously raise content quality
Growth & Performance
- Link content performance to traffic and sales
- Support product launches, campaigns, and promotional pushes
- Track basic performance metrics (views, engagement, conversions) and iterate accordingly
Structure & Execution
- Create and manage content calendars and simple workflows
- Coordinate with internal team members and external vendors when needed
- Bring organization and clarity to the content production process
What we're looking for:
- Strong understanding of short-form content, especially TikTok
- Experience in content marketing, social media, e-commerce, or influencer-driven brands
- Able to think strategically and execute hands-on
- Comfortable giving feedback and direction to on-camera talent
- Organized, proactive, and growth-oriented
- Experience in FMCG, baby, beauty, or lifestyle brands is a plus
- Shopee / Lazada / TikTok Shop experience is an advantage
Language Requirements:
- Can communicate in English and Thai (Spoken and Written)
