About The Role
We are looking for a Content Marketing Executive with at least 2-3 years of experience in digital or content marketing.
This role focuses on creating engaging copies ad & content for paid channels (Google, Meta, TikTok, etc.), while managing projects, collaborating with KOLs, and bringing fresh creative ideas to life.
You will also optimize performance through data-driven analysis and experimentation, while working closely with internal teams to deliver high-quality campaigns.
Key Responsibilities
- Copywriting for Paid Ads Write compelling and conversion-driven ad copies for Google, Meta, TikTok, and other digital channels.
- Digital Media Knowledge Understand the unique characteristics and best practices of paid channels (Google, Meta, TikTok) to optimize content for each platform. (Especially on TikTok Channel.)
- Content Performance Analysis Pull data, analyze results, and provide actionable insights to optimize creative quality and campaign performance.
- Creative Ideation Propose fresh ideas and innovative content approaches to increase user engagement.
- KOL Collaboration Draft briefs, give feedback, and coordinate with KOLs/influencers to ensure high-quality content output.
- Project Ownership Manage assigned projects end-to-end, ensuring timely delivery and alignment with campaign objectives.
- A/B Testing & Experimentation Plan, execute, and evaluate creative tests to improve ad performance and build a learning library.
- Cross-Functional Collaboration Work effectively with internal teams (design, campaign, performance, commercial) to align on objectives, provide feedback, and ensure high-quality deliverables.
Job Requirements
- Minimum 2-3 years of experience in content marketing, digital advertising, or related fields.
- Strong copywriting skills with the ability to craft short, persuasive, and creative ad messages.
- Comfortable with data analysis to evaluate performance and optimize content.
- Proven ability to manage projects independently in a fast-paced environment.
- Creative mindset with strong attention to detail and understanding of digital audiences.
- Experience working with KOLs or influencer marketing is a plus.
- Proficiency in both English (working language) and Thai (target market language).
