About FUSE
FUSE is a breakthrough company in the insurance industry. We provide one app for various insurance
product types from numerous well-known and trusted insurance companies. We have expanded our business not only in Indonesia but also in Thailand and Vietnam. While we are planning on an even bigger expansion to grab markets from other Southeast Asia countries.
FUSE is committed not only to make insurance easily available for everyone but also to spread awareness about the importance of having financial plans and protection through insurance.
Responsibilities
Market-Specific Content Strategy
- Localize and execute brand positioning strategy for Thai consumers behavior, cultural nuances, and insurance awareness levels.
- Define content pillars, brand messaging, and storytelling frameworks for both B2C and partner/agent audiences.
- Coordinate ATL/BTL campaigns, including PR, on-ground, and partnerships
- Collaborate with local PR and creative agencies for execution
- Plan and run influencer/KOL campaigns aligned with product priorities
Audience & Insight Research
- Deeply understand Thai customer segmentsmotorbike riders, urban millennials, families, health-conscious groups, and insurance-averse customers.
- Analyze behavioural data, search trends, social conversations, and competitive content.
- Use insights to craft angles that address trust concerns, claims anxiety, and product complexity.
Cross-functional Collaboration
- Work with regional team to align on product, campaign, and reporting roadmap
- Act as the bridge between regional marketing team and local execution
- Provide local insights to improve messaging, creative, and media targeting
Qualifications
- 35 years experience in content strategy, content marketing, copywriting, or brand communications
- Experience in insurance, fintech, financial services, comparison platforms, or regulated industries is a strong advantage
- Familiarity with creative production, influencer outreach, or local event execution
- Strong understanding of full-funnel marketing and user journey metrics
- Excellent communication skills in Thai and English
- Hands-on attitude, flexible, and comfortable working with agencies and central teams
- Familiarity with Thai consumer behavior and cultural nuances
- Prior experience in tech, insurance, fintech, or e-commerce preferred
