Interpret creative briefs to develop compelling concepts for execution with assigned brands.
Write original copy and edit content for a wide range of marketing and communication materials, including campaigns, product descriptions, ads, and promotional assets.
Revise and refine copy based on internal feedback to ensure high-quality, error-free delivery.
Develop and execute a content strategy that aligns with RAVIPA's brand vision and tone of voice.
Create engaging content for fashion campaigns, jewelry launches, website updates, and social media platforms.
Write blog posts, articles, and lifestyle features to strengthen SEO and brand storytelling.
Collaborate with designers and creative teams to ensure text and visuals complement each other seamlessly.
Suggest new content formats, storytelling angles, and creative ideas to enhance customer engagement.
Conduct competitor and trend analysis to ensure RAVIPA stands out in the global fashion and jewelry landscape.
Prepare and present weekly/monthly content performance reports.
Set up, adapt, and publish content across RAVIPA's official channels: LINE, Instagram, Facebook, X, YouTube, and Website.
Qualifications
13 years of experience as a Copywriter/Content Writer in an advertising agency, lifestyle brand, or related creative field.
Bachelor's degree in Journalism, Marketing, Communications, or a related field (preferred but not mandatory).
Strong writing and editing skills in both English and Thai with a keen eye for detail.
Excellent communication and presentation skills.
Strong organizational skills with the ability to multitask and meet deadlines.
Passion for fashion, lifestyle, and jewelry industries.
A trend-driven mindset, staying up-to-date with international fashion, lifestyle, and cultural trends.
Proven ability to write in different tones and styles while maintaining brand consistency.
