Copywriter

Job Responsibilities

1. Graphic Ads Copywriting

Gain deep insights into local users credit and consumption pain points, and write highly impactful, high-CTR image ad copy.

Extract localized selling points and identify innovative, breakthrough creative angles.

2. Video Ads Scriptwriting

Responsible for scriptwriting and storyboarding for original short video ads, precisely designing the first-3-second gold hook to ensure low drop-off rates.

Lead the script rewriting for secondary creation, re-editing and optimizing existing video materials to maximize performance.

3. Cinematic Storyboarding

Able to independently write and visualize storyboards, translating creative concepts into clear and compelling video sequences.

Requirements

Local Insight: Extremely sharp intuition in capturing local trends, cultural taboos, and user consumer psychology.

Professional Experience: At least 3+ years of experience in an advertising agency or in performance ad planning/copywriting within the Fintech industry.

Copywriting Mastery: Outstanding writing skills, adept at writing highly persuasive, impactful, and call-to-action-driven ad copy that directly addresses user pain points.

Cinematic Storyboarding: Able to independently write and develop visual storyboards.

Additional Information

Experience: 3+ years of relevant experience.

Language Requirements: English as a working language for daily cross-border collaboration.

Portfolio: A personal portfolio is mandatory upon submission. The portfolio must contain at least 1-2 high-performing graphic ad copies or video scripts written independently, backed by actual performance data/metrics.