Corporate Branding & Internal Communication

Responsibilities:

• Own and drive corporate brand strategy, including positioning, persona, and narrative aligned with business direction
• Develop integrated communication plans (corporate & product) from big idea to execution
• Ensure consistency of brand identity, tone, and messaging across all channels
• Manage corporate reputation, including media relations, sentiment monitoring, and crisis communication
• Drive CEO and spokesperson positioning through thought leadership and media engagement
• Lead strategic campaigns, key visuals, PR direction, and influencer/KOL collaborations
• Build and engage investor and media communities to strengthen brand presence
• Establish partnerships with media, agencies, and key stakeholders
• Oversee corporate events, roadshows, and collaborations
• Track and evaluate brand and campaign performance

Job Qualification

• 8–12+ years in Corporate Branding, PR, or Strategic Communications
• Background in agency, media, or financial/investment industry is a plus
• Strong in strategic communications, PR & media relations
• Excellent storytelling and writing skills (Thai & English)
• Experience in brand positioning, campaigns, and reputation management
• Familiar with AI tools
• Strategic thinker with strong communication and stakeholder management
• Agile, proactive, and high ownership