A 'Creative and Corporate Identity Manager' is a professional responsible for overseeing the development and implementation of a company&aposs visual identity, ensuring its brand image is consistent and effectively communicates its values and personality across all marketing materials and internal communications, combining creative design elements with strategic brand management practices
Key Responsibilities:
Corporate Identity (CI) & Brand Communication Management:
- Establishing brand guidelines and style guides to maintain visual consistency.
- Ensure adherence to the companys Corporate Identity (CI) guidelines across all communication materials and channels, including website, social media, print ads, and presentations.
- Managing the implementation of brand guidelines across departments.
Graphic Design Management
- Oversee and manage all graphic design templates to ensure alignment with corporate branding and identity.
- Develop creative concepts for internal and external communications, including communication materials, presentations, and advertising campaigns.
- Ensure consistency in brand messaging and design across all platforms.
- Leading the design process for logos, color palettes, typography, imagery, and other visual assets.
- Collaborate with internal teams and external agencies to create innovative and impactful visual elements with high-quality content that aligns with the company&aposs vision and values.
Video & Multimedia Production
- Supervise the production of videos, animations, and multimedia content for internal and external use.
- Manage storytelling, scripting, and editing to enhance audience engagement.
Qualifications & Skills:
- Bachelors or Masters degree in Graphic Design, Visual Communication, Marketing, or a related field.
- Minimum 5-10 years of experience in creative design, branding, or corporate communications, with at least 3 years in a managerial role.
- Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.) and other design & multimedia tools.
- Experience in video production, motion graphics, and digital content creation.
- Basic knowledge of programs like Adobe Photoshop for photo editing, Adobe Illustrator for creating vector graphics and Illustrations or other popular options depending on the specific design skills
- Ability to think strategically and translate business objectives into compelling creative outputs.
- Strong project management skills with the ability to handle multiple projects and meet deadlines.
- Excellent communication and presentation skills.
- Experience working with corporate brands, particularly in the insurance or financial sector, is a plus.
