Hiring: Country Manager Thailand | Building Materials / Interior Solutions | Bangkok
We are partnering with a leading player in the building materials and interior solutions space, to hire a Country Manager Thailand who will play a critical role in driving the company's expansion and growth strategy in the international markets.
Our client is a well-established organization, recognized for its strong market presence across laminates, panels, and surface solutions (HPL, CPL, particle boards, etc.), and its growing global footprint.
Role Overview:
- Sales Strategy Development: Formulate a comprehensive sales strategy for Thailand with a one-year horizon, aligning with overall business objectives
- Sales Targets & Distributor Management: Achieve sales targets for the countries, including setting and tracking distributor-level targets, tracking secondary sales, managing distributor portfolios focusing on financial health, inventory levels, and effective territory management
- Distribution Network Expansion: Build and strengthen a robust distribution network within the country to maximize market penetration and sales efficiency
- Carpenter and Woodworker collaboration: Partner with carpenters and woodworkers to endorse and specify the client's products
- Client Building with OEMs and Retailers: Foster relationships with OEMs and large retailers to establish them as key clients for the client's products
- Market Share Strategy: Develop and execute strategies to enhance market share and optimize distribution channels
- Project Specifications: Work closely with architects and interior designers to ensure the client's products are specified in various projects
- Scalability: The role has a potential to expand to include additional market responsibilities across Cambodia and Myanmar, creating a broader regional scope
Key Responsibilities:
Sales Planning
- Set channel partner wise (distributor, OEM, retail) wise sales targets basis last year actuals and geographic potential
- Track channel wise (distributor, OEM, retail) wise sales performance against targets and deviation from regional primary sales target and raise alerts against gaps to minimize them
- Track business KPIs for improving achievements, growth, market share at a channel partner level
Sales Operations
- Optimize order placement process along with inventory levels at distributor level
- Strategize integration of distributor bills to channel finance with banking partners
- Provide updates on key projects and action required or support needed
Business Development
- Collaborate with large OEMs and retailers and build them as clients
- Specify our client to AIDs/contractors/developers for projects across healthcare, builders, public sector etc
- Track share of wallet and growth for key customers. Aggressively gauge new leads & upcoming projects
Customer Experience and Acquisition
- Regular meetings with all distributors to track growth plans progress vs targets, solve issues, recalibrate basis market and product trends
- Support development of innovative products for the distributors and customers basis market / business intelligence and feedback
- Ensure improvement in customer satisfaction metrics and complaints
- Escalate quality issues basis observations and feedback to relevant channels
- Identify growth potential regions and onboard customers basis geographical need and business size
Digital First
- Leverage analytics to analyze market data and trends to forecast potential for the region
- Using market data and customer needs, customize product portfolio for specific pitch for key accounts
- Monitor sales performance along key KPIs, proactively highlight issues, ensure resolution
- Leverage digital tools to effectively manage and track new leads and opportunities
Key Performance Indicators:
- Sales Targets Achievement: Percentage of sales targets achieved vs plan (including growth) across channels and share of premium portfolio
- Market Share Growth: Increase in market share within the region
- Customer Satisfaction Metrics: Customer satisfaction scores, based on regular surveys and feedback mechanisms
- Customer Acquisition and Retention: Number of new clients acquired and retention rate/share of wallet for existing customers
- Distributor Performance: Assessment of distributor performance, including inventory turnover, order fulfillment rates, and return on investment
Education & Qualifications
- Graduation with advanced degree in Business / Marketing (MBA)
- Professional Experience: 8-10 years of experience in sales management, preferably in a similar industry e.g: HPL/LPL/Chip-board/particle boards etc. Experience in managing sales in the Thailand market is highly desirable
- Technical Skills: Proficiency in sales planning and strategy, market analysis, and customer relationship management. Strong understanding of supply chain management and distributor network operations
- Industry Knowledge: In-depth knowledge of the specific industry sector (e.g., interior design, construction materials, etc. HPL, CPL, PB etc) that our client operates in
- Leadership Skills: Demonstrated ability to lead and motivate a team, with a track record of achieving sales targets and driving business growth
- Analytical Abilities: Strong analytical skills, with the ability to interpret market data and trends to make informed business decisions
- Digital Competence: Familiarity with digital sales tools and CRM software. Ability to leverage digital platforms for sales tracking and business development
- Customer-Centric Approach: A strong focus on customer satisfaction and experience, with the ability to address customer needs effectively
- Adaptability and Innovation: Ability to adapt to changing market conditions and introduce innovative strategies to maintain competitive advantage
Location: Bangkok
This role requires on-ground presence in Thailand along with valid work authorization and fluency in national language.
Client details will be shared with shortlisted candidates only.
If this opportunity aligns with your leadership journey, we'd love to connect. Share your profile at [Confidential Information] or reach out via LinkedIn DM for a confidential discussion.
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