- High-impact leadership role with full market ownership
- Chance to build and scale a brand in a fast-growing category
About Our Client
The hiring organisation is a prominent entity in the FMCG industry, with a strong market presence and a focus on delivering quality products to its customers. The company operates on a global scale, offering a stable and supportive working environment.
Job Description
Business Leadership & Market Management
- Serve as the primary liaison between the regional headquarters and local distributor teams, ensuring smooth communication, alignment, and issue resolution.
- Assess category dynamics, channel trends, competitive landscape, and shopper behavior to design impactful commercial initiatives tailored to the Thai market.
- Monitor key distribution KPIs daily, weekly, and monthly to ensure consistent performance and achievement of targets.
- Conduct regular business reviews with internal and distributor stakeholders, generating actionable plans to drive growth and enhance profitability.
Sales & Distributor Capability Development
- Guide, coach, and develop distributor sales teams to strengthen capabilities and improve execution standards.
- Plan and oversee the execution of sales and marketing activities, ensuring alignment with both corporate strategy and local market requirements.
- Address and resolve operational issues that arise during planning or execution phases.
Marketing & Channel Execution
- Collaborate closely with distributor marketing teams to plan, execute, and evaluate belowtheline (BTL) activities and trade promotions.
- Manage channel budgets to maximize return on investment and ensure profitability.
- Develop merchandising strategies focused on increasing visibility and improving instore execution.
Supply Chain & Forecasting
- Work with internal supply chain and customer management teams to maintain optimal stock levels and enhance forecast accuracy.
- Ensure efficient replenishment processes and smooth coordination with distribution partners.
The Successful Applicant
Professional Competencies
- Strong strategic thinking combined with a handson, entrepreneurial approach.
- Highly motivated, adaptable, and passionate about building and growing businesses.
- Independent, proactive, flexible, and capable of managing responsibilities with minimal supervision.
- Strong analytical skills with experience creating effective structures and workflows.
- Excellent communication and relationshipbuilding skills, with the ability to work across cultures and remote teams.
Experience & Knowledge
- Minimum 10 years of sales experience within the FMCG sector in Thailand; regional Southeast Asia exposure is an advantage.
- Experience in trade marketing or confectionery categories is beneficial.
- Strong understanding of FMCG distribution models and key market dynamics.
- Deep knowledge of both modern trade and traditional trade channels in Thailand.
What's on Offer
- Competitive salary
- Attractive benefits package
- Opportunity to lead and grow within the FMCG industry in Thailand.
- Stable and supportive working environment in a globally recognised company.
If you are an ambitious and experienced professional ready to make a significant impact as a Country Manager - Thailand, we encourage you to apply now.
Contact: Pla Lertsiri
Quote job ref: JN-022026-6946298
