Is this you
You've spent years proving yourself in technical sales, building customer relationships, and delivering results. But your career feels stuck. You're ready to lead, make strategic decisions, and own real business outcomes, but rigid hierarchies and seniority-based systems keep you waiting. You want to be evaluated on what you achieve, not just how long you've been around.
You're hungry for more responsibility, eager to mentor others, and ready to step up... if only someone would just give you the chance. If this resonates, this role is designed for you.
Job Description
As Country Sales Manager for Beckhoff Thailand, you'll make the leap from individual contributor to business leader with the full backing of a global automation technology leader. This isn't about managing someone else's established operation. This is about building something, shaping Beckhoff Thailand's market strategy, and proving what you're capable of on an international stage.
You'll gain genuine leadership experience, work directly with regional management, and develop the strategic skills that accelerate careers, and all the while staying connected to the technology and customers you love.
Why Beckhoff Why Now
A Different Working Culture
If you're coming from a traditional Asian corporate environment, here's what makes Beckhoff different:
- Performance over seniority – Your results and potential matter more than years in seat
- Real decision-making authority – Trusted autonomy to run your market, not endless approval chains
- Direct communication – Flat organizational structure where your voice reaches leadership
- Balanced professionalism – Structured processes that enable success, not bureaucracy that slows you down
- International exposure – Modern, diverse MNC environment with regional and global collaboration
You Won't Be Alone
This is a growth role with full support:
- Direct access to Regional Managing Director for guidance and strategic alignment
- Technical support from Application Engineering and Regional teams across ASEAN
- Structured onboarding to set you up for success
- Investment in your development of advanced sales methodologies and leadership skills
We're looking for potential and drive, not someone who already has all the answers.
Key Responsibilities
Leadership & Team Management
- Manage and develop a small team of Sales Engineers (you'll start with 2-3 direct reports)
- Set performance goals, provide coaching, and conduct reviews
- Build the high-performing team culture you wish you had experienced
Strategic Planning & Regional Collaboration
- Work with Regional Managing Director to shape Thailand's sales strategy
- Create annual sales plans and forecasts
- Identify growth opportunities in Industry 4.0, Robotics, and IoT sectors
Drive Sales Growth
- Manage key accounts personally (stay connected to customers)
- Lead technical presentations and demonstrations
- Oversee proposals and quotations for major projects
Cross-Functional Synergy
- Partner with Marketing on campaigns and events
- Coordinate with Operations to ensure smooth delivery
- Work with Technical teams to design winning solutions
Requirements
Education
- Bachelor's degree in engineering (Electrical, Mechanical, Mechatronics, or any related discipline)
Experience
- 5 – 8 years experience in technical sales within the Automation/Industrial Technology sector
- 2 – 3 years in team leadership, project leadership, or senior account management (we prioritize leadership potential and drive)
- Proven track record of exceeding targets and taking ownership beyond defined responsibilities
Technical
- Strong fundamentals and understanding of PLC, SCADA, Robotics, or IOT technologies
Communication (Mandatory)
- Native-level fluency in Thai
- Professional working proficiency for regional and international communication in English
The Mindset we are looking for
- Hungry for growth – You know what you want and will work for it
- Ownership mentality – You take initiative and accountability naturally
- Strategic thinking – You can balance hands-on execution with bigger picture
- Resilience – You handle pressure well and learn from setbacks
- International mindset – You appreciate process, collaboration, and diverse perspectives
Our investment in you
If you have strong fundamentals and learning agility, we'll help you develop:
- Advanced consultative selling techniques
- Strategic negotiation and influence skills
- Customer decision-making analysis
- Value-based solution positioning
- Behavioural insight application in B2B sales
- Leadership and team management best practices
Next Steps
Submit your application with:
- Current CV highlighting your sales achievements
- Brief cover note (3-4 sentences) explaining why this role excites you and what you'd bring
We'll be in touch within 2 weeks if your profile matches what we're seeking.
