The Coverage & Channel function plays a strategic role in driving business growth, strengthening distribution channels, and enhancing sales effectiveness across Treasury and Markets products.
This role is responsible for identifying new market opportunities, leading crossfunctional initiatives, and ensuring seamless execution to support sustainable business performance.
Key Responsibilities
1. Business Growth & Market Expansion
- Drive new product initiatives and develop distribution channels to grow revenue streams.
- Enhance distribution effectiveness to improve sales productivity and channel performance.
- Monitor market trends and competitive landscape to capture strategic opportunities.
2. Franchise Growth & Sales Acceleration
- Lead revenue, volume, and profitability growth initiatives.
- Execute sales campaigns, client engagement programs, and incentive plans to boost frontline performance.
- Partner with internal teams to sustain strong business momentum and deliver financial targets.
3. CrossFunctional Collaboration & Execution
- Collaborate with stakeholders to ensure seamless product and service delivery.
- Facilitate referrals, deal origination, and execution for an excellent endtoend client experience.
- Improve operational efficiency by resolving bottlenecks and enhancing internal processes.
4. Governance, Risk & Compliance
- Ensure compliance with regulations, internal policies, client mandates, and market standards.
- Promote strong governance and risk awareness across distribution activities.
- Coordinate with Compliance, Risk, and Legal teams to uphold robust control frameworks.
5. Strategic Marketing & Channel Positioning
- Develop and execute marketing plans to strengthen product positioning.
- Deliver marketing activities efficiently and in alignment with business priorities.
- Enhance value propositions to improve client acquisition, retention, and wallet share.
Qualifications & Experience
- Bachelor's or Master's degree in Finance, Economics, Business Administration, or related fields.
- 812 years of experience in Treasury & Markets, Capital Markets, Wealth Management, or Distribution within financial services.
- Proven track record in revenue growth, channel expansion, and achieving business targets.
- Strong understanding of treasury products, fixed income, investment solutions, and distribution strategies.
- Experience leading crossfunctional initiatives with multiple business and control units.
- Strong knowledge of regulatory requirements and risk management in financial institutions.
- Excellent leadership, strategic thinking, communication, and stakeholder management skills.
- Commercially driven, resultsoriented, and able to thrive in fastpaced environments.
Licensing Requirements
- IC Complex
- Treasury Dealer License
- Bond License
Remark: The Bank requires the verification of criminal records prior consideration for employment to ensure secured and maintain standards of the organization.
