Develop and execute creative concepts and campaigns that strengthen the brand's position in the fashion retail market.
Ensure all creative solutions are original, visually compelling, and relevant to the target audience.
Maintain strong brand consistency across all communication channels, including digital, social media, video, print, and in-store visuals.
Provide strategic creative direction to ensure all outputs align with marketing goals and overall business objectives.
Lead, mentor, and manage the graphic design team, while being able to oversee motion graphics, video, retouching, and content direction when needed.
Foster a collaborative and innovative team culture, encouraging strong ideas and high creative standards.
Coordinate closely with cross-functional teams to ensure campaigns are delivered smoothly, efficiently, and on schedule.
Oversee the creative process from concept to final execution, ensuring high-quality and timely delivery across all projects.
Guide the team in producing a wide range of creative assets, including campaign visuals, motion graphics, video content, product photography, retouching, and artwork.
Support the development of creative content for social media, advertising, in-store displays, digital platforms, and print materials.
Review, proofread, and approve final creative deliverables to ensure accuracy, brand consistency, and overall creative excellence before release.
Delegate tasks effectively across the team and manage workflows to ensure all projects move forward smoothly.
Connect the dots across teams, ensuring briefs, timelines, and deliverables are aligned for efficient execution.
Stay up to date with fashion, design, and digital content trends to bring fresh and innovative ideas to the brand.
Benchmark against competitors and global fashion brands to continuously elevate brand storytelling and creative standards.
Qualifications:
Bachelor's degree in fine arts, Graphic Design, or a related field.
At least 5 years of experience in design, fashion, retail, or a related creative field.
Strong creative eyes and a solid understanding of brand storytelling, visual communication, and campaign development.
Proven leadership and people management skills, with the ability to guide and develop a multidisciplinary creative team.
Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
Experience working across various media formats, including digital, video, print, and in-store materials.
Strong written and verbal communication skills in both English and Thai.
Excellent attention to detail, including proofreading and quality control of final artwork
Strong collaboration skills and the ability to work across departments to ensure a smooth and effective workflow.
Ability to delegate clearly, prioritize effectively, and keep projects moving toward deadlines.
