Creator Growth & Monetization Lead

Mediabuzz is Thailands #1 Affiliate Media company, under BUZZEBEES GROUP, with operations in Thailand, Philippines, Singapore, and Malaysia. We generate billions in GMV annually through our creator and media ecosystem, helping brands like Shopee, Lazada, TikTok and leading advertisers grow sales through performance-driven marketing.

In 2025, we launched CREATE, an AI-poweredcreator platform designed to help individuals and influencers monetize their content and grow sustainably. With the goal to launch this platform across SOUTHEAST ASIA within 2 years. This role reports directly to the CEO of Mediabuzz.

The platform empowers creators to earn through:

1) Affiliate Marketing Commission-based earnings with AI-Powered recommendation tools that match creators to high-potential brands.

2) Brand Campaigns Pay-per-post campaigns from brands and agencies for product promotions.

Now, were looking for a data-driven Creator Growth & Monetization Lead to design and execute strategies that accelerate creator earnings, optimize onboarding flows, and deliver against aggressive growth KPIs.

Growth & Monetization Strategy

• Own monetization frameworks for creators (commission models, incentive plans, test campaigns).
• Design and manage experiments (A/B, pilot programs) to validate growth and revenue levers.
• Define and track KPIs such as GMV, revenue per creator, and activation rates.
• Build structured task-based onboarding journeys (e.g., first affiliate link, first sale, first campaign post).
• Establish measurable early milestones that lead to monetization success.
• Work with cross-functional teams to ensure creators are onboarded with speed and efficiency.

Business & Revenue Planning

• Partner with leadership to set monetization targets, growth forecasts, and quarterly OKRs.
• Break down company-level goals into actionable creator-side metrics.
• Analyze contribution of new vs. existing creator cohorts to overall revenue.

Data & Performance Analysis

• Conduct creator performance analysis, funnel conversion tracking, and monetization planning.
• Identify bottlenecks in the earning journey and recommend data-backed improvements.
• Provide clear reporting on monetization performance vs. targets.

• 3+ years in growth, business strategy, or monetization analytics (startup, marketplace, or e-commerce preferred).
• Advanced Excel/Google Sheets skills (pivot tables, lookups, formulas, financial modeling).
• Strong experience in KPI setting, forecasting, and performance measurement.
• Ability to translate business goals into structured frameworks and operational playbooks.
• Entrepreneurial mindset thrives in fast-paced, experimental startup environments.
• Data skills (SQL, BI tools, Python/R, etc.) are a strong plus, but not required.
• Familiarity with the creator economy / affiliate marketing / platform businesses is a plus.