Overview
This role is aimed to be a strategic engine for Credit growth, disciplined AFH development, and analytics-driven project execution in direct support of the AS&D Channel Manager
Responsibilities
Credit Sales & AFH Sales Development Manager
- Credit Business Ownership
- Accountable for end-to-end performance of credit customers, ensuring sustainable growth, healthy sell-in, and strong market execution
- Ensure credit business plans are data-driven, realistic, and aligned with channel strategy
- Identify risks and opportunities early and recommend corrective actions
- AFH Sales Development
- Accountable for designing, piloting, and evaluating AFH growth initiatives
- Define clear objectives, success metrics, and learning agendas for each pilot
- Make fact-based recommendations to scale, refine, or stop AFH initiatives
- Analytics & Business Insights
- Accountable for providing timely, accurate, and actionable analytics to support Channel Head decisions
- Translate complex data into clear insights, implications, and options
- Maintain discipline on forecasting, phasing, and performance tracking
- Project Leadership (No Direct Reports)
- Accountable for driving assigned cross-functional projects from initiation to completion
- Coordinate Finance, Supply Chain, Marketing, and Operations to deliver outcomes on time and within scope
- Track milestones, risks, and dependencies; escalate issues proactively
- Budget & Resource Stewardship
- Accountable for responsible use of operational and project budgets under the role's scope
- Ensure investments are ROI-focused and aligned with channel priorities
- Monitor spend versus plan and flag deviations early
- Stakeholder Alignment & Governance
- Accountable for strong alignment across internal and external stakeholders
- Serve as a single point of coordination for credit and AFH initiatives
Qualifications
Key Skills/Experience Required
- At least bachelor degree graduated in related filed
- Minimum 8 years experience in sales especially in Traditional Trade or Modern Trade
- Strong leadership, interpersonal, communication and presentation skills
- Strong problem solving, strategic business thinking, analytical skills, project management and time management skills
- Strong at change management
- Good interpersonal and communication skills
- Entrepreneurial mind-set with can-do attitude
- Good command of writing and speaking in English and Thai
- Computer literature
- Experience selling in FMCG business or or Away From Home (AFH) channels is an advantage.
Differentiating Competencies Required
- Very Strong analytical and commercial judgment
- Project leadership through influence (no direct authority)
- Structured, fact-based communication with senior stakeholders
- Effective cross-functional stakeholder management
- Ownership mindset with high accountability
- Ability to balance execution today and development for tomorrow
- High learning agility and adaptability
