Key Responsibilities:
Strategy & Planning
- Develop and implement the offline sales channel strategy aligned with overall credit card business goals and define acquisition strategy and targets by team, area, and activities sales model.
- Forecast sales volumes, track performance, and identify improvement opportunities
Channel Management
- Oversee all offline acquisition channels including Direct Sales Agents (DSA), DMS, branch sales teams, events, booth activities, corporate and merchant partnerships and field and roadshow campaigns
- Optimize sales productivity, conversion rates, and cost per acquisition (CPA).
- Implement data-driven strategies to identify high-potential locations and customer segments. direct sales team and in-branch acquisition efforts.
Sales Governance & Quality
- Ensure all acquisition activities comply with BOT Market Conduct, KYC, AML, and regulatory standards.
- Strengthening sales governance through regular audits, process reviews, and quality checks and always monitor sales quality indicators e.g. approval rate, activation rate, early delinquency and take corrective actions.
- Standardized sales scripts, onboarding materials, and customer communication guidelines.
- Collaborate with product teams, credit risk and operations teams to improve approval rates, turnaround time, and customer experience to ensure seamless customer onboarding and fulfillment.
- Provide feedback on customer insights, suggestions, process gaps, and product competitiveness.
- Partner with digital and analytics teams to support lead allocation and hybrid acquisition models.
Team Leadership
- Lead, train, and motivate team leader and sales staff networks to achieve target
- Build a high-performance sales culture through structured KPIs, recognition, and rewards.
- Develop sales capability through continuous coaching and product knowledge training.
- Manage manpower planning and recruitment for sales growth and coverage expansion.
Qualifications:
- Bachelor's degree in business, Marketing, Finance, or related field.
- MBA or equivalent postgraduate qualification preferred
- 10+ years of experience in consumer financial services, with at least 5 years in credit card or unsecured lending sales management.
- Proven track record in managing large field sales organizations or DSA networks.
- Experience in channel setup, scaling, and productivity management.
- Strong understanding of credit card products, credit policies, sales compliance and direct knowledge in managing cards issuing business would be advantaged.
- Strong knowledge of sales planning, product marketing, people development, data analysis and performance tracking.
- Good English communication skills for business communication for both of verbal and written.
- Computer literate in Microsoft Word, Excel and Power Point.
