Developing and Implementing CRM Strategies both short and long-term with no limitation on creativity and innovation. Then refine strategies into solid campaign/program plan.
Managing Customer Data and Segmentation with dynamic adaptation, mainly by customer lifecycle and RFM. Besides, maximizing customer data utilization from both internal and The1 database in order to meet business objectives.
Monitoring CRM Performance Indicators such as sales uplift%, ROI, retention and acquisition.
Overseeing CRM Campaign Process from targeting, offer & communication set-up to evaluation.
Collaborating with Other Functions both in and outside Marketing to bring out the best of action.
Qualifications
Minimum 7 years of experiences in CRM with solid proof of tangible outcome. (Retail, Banking, Telecom are preferable)
High Analytical and Data-Driven Decision Making
Strong Communication and Interpersonal Skills
Project Management and Organizational Abilities
Knowledge of new data trends, emerging technologies and platforms related to CRM.
