1. CRM Strategy & Growth
- Develop and execute CRM strategies to increase customer retention, repeat purchase, and CLV.
- Define customer segmentation and lifecycle marketing strategies across offline and online channels.
- Build and manage a CRM roadmap aligned with business growth.
2. Loyalty & Membership Programs
- Manage and continuously enhance membership and subscription programs.
- Design rewards, benefits, and promotions to drive customer loyalty and engagement.
- Implement personalization and targeted offers based on customer behavior data.
3. CRM System & Customer Data
- Oversee CRM system usage and enhancement to support business needs.
- Manage customer data across all touchpoints (POS, app, website, delivery platforms).
- Analyze customer behavior, purchase patterns, and product preferences.
4. CRM Campaign Execution
- Plan and execute CRM campaigns via LINE, SMS, email, app push notifications, and digital channels.
- Develop tactical and seasonal campaigns to drive sales and engagement.
- Conduct A/B testing and optimize campaign performance.
5. Food Delivery Platform Collaboration
- Develop CRM promotions with food delivery platforms (e.g., Grab, LINE MAN).
- Coordinate with platform partners to drive customer acquisition and incremental sales.
- Monitor and optimize platform campaign performance.
6. Cross-Functional & Franchise Coordination
- Work closely with Marketing, Operations, and Franchise teams to execute CRM initiatives.
- Support franchise partners in utilizing CRM tools and promotions effectively.
- Align CRM activities with in-store promotions and POS systems.
7. Performance Tracking & Optimization
- Track CRM KPIs such as member growth, repeat rate, redemption rate, CLV, and ROI.
- Prepare analytical reports with actionable insights.
- Continuously identify opportunities to improve customer engagement and conversion.
Job Specification
- nBachelor's degree or higher in Marketing, Business Administration, Data Analytics, or related fields
- .35 years of experience in CRM, Loyalty Programs, or Customer Data Management
- .Strong expertise in CRM systems, customer segmentation, and lifecycle marketing
- .Proven ability to execute CRM campaigns and analyze KPIs (CLV, repeat rate, ROI)
- .Experience in Retail, F&B, Franchise, or Food Delivery platforms is a strong advantage
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