CRM / DIGITAL MARKETING ASSISTANT MANAGER

Company Description

Burasari Group Co., Ltd. is a leading sustainable boutique and lifestyle hotel management company, operating six renowned properties in Thailand and Laos, PDR. With a commitment to delivering unforgettable guest experiences, the company fosters a welcoming Feel At Home environment for both guests and employees. Burasari Group is recognized for its innovative and creative approach to brand development and its dedication to sustainable practices. It is a team-oriented organization that prioritizes exceptional quality and hospitality.

Role Description

This is a full-time, on-site role based in Bangkok for a CRM / Digital Marketing Assistant Manager. The role includes managing and executing digital marketing campaigns for Social Medias, analyzing digital performance over the Group, driving lead newsletter forms, driving Burasari Group Loyalty Program, ensuring all CRM tasks and duties across the Group and overseeing social media marketing strategies. Responsibilities also include collaborating with internal teams to align marketing strategies with the company's goals and fostering customer relationship management to enhance online reputation , engagement and loyalty.

Qualifications

• Proficiency in Digital Marketing, Web Analytics, Canva and online advertising strategies
• Experience in Social Media Marketing, including content creation, campaign management, and engagement
• Strong skills in Lead Generation and implementing campaigns to capture customer interest
• Marketing skills with a focus on brand alignment and customer relationship management
• Excellent communication and analytical skills
• Ability to work collaboratively and manage multiple projects in a fast-paced environment
• Familiarity with CRM tools and marketing automation platforms is a plus
• Bachelor's degree in Marketing, Business, or a related field preferred