Our client, a leading international company, is seeking an experienced CRM Manager to lead customer relationship management initiatives that enhance customer engagement, loyalty, and retention. This is an excellent opportunity for a strategic, data-driven marketing professional to shape customer experiences and deliver impactful CRM programs.
Key Responsibilities
- Develop and execute CRM strategies to improve customer engagement, retention, and lifetime value.
- Plan, manage, and optimize multi-channel CRM campaigns across email, SMS, push notifications, mobile applications, and other digital channels.
- Analyze customer data and insights to create audience segmentation and personalized customer journeys.
- Collaborate with cross-functional teams to deliver seamless customer experiences and achieve campaign objectives.
- Monitor campaign performance and key CRM metrics, providing insights and recommendations for continuous improvement.
- Manage and enhance loyalty initiatives and customer engagement programs.
- Stay current with CRM technologies, marketing automation platforms, and industry best practices.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- At least 5 years of experience in CRM, Customer Marketing, Loyalty, Lifecycle Marketing, or Digital Marketing.
- Hands-on experience with CRM platforms and marketing automation tools.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience in customer segmentation, campaign management, and performance optimization.
- Excellent project management, communication, and stakeholder management skills.
- Proficiency in both Thai and English.
