1. Develop and execute CRM strategy.
2. Manage customer data, segmentation, and analysis for insights.
3. Plan and implement targeted CRM campaigns across channels.
4. Oversee automated CRM programs and customer journeys.
5. Collaborate with Sales, Product, and IT for customer experience.
6. Monitor, analyze, and report on CRM campaign performance.
7. Manage CRM budget.
8. Stay updated on CRM trends.
9. Potentially manage a CRM team.
Qualifications :
- Bachelor's in Marketing, Business, or related.
- 3+ years CRM marketing experience (Retail/FMCG preferred).
- Strong CRM principles and tech knowledge.
- Excellent analytical and communication skills.
- Experience with segmentation, targeting, and personalization.
- Growth Mindset
