CRM Marketing Manager

3-5 Years

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Early Applicant

Job Description

Key Responsibilities

Develop and drive short- to long-term CRM strategies aligned with business goals.
Plan and execute personalized CRM campaigns using customer data (Segmentation, RFM, Lifecycle) to drive retention, reactivation, and upsell.
Manage Loyalty Programs and enhance customer experience across online and offline touchpoints.
Oversee CRM platforms, CDP, and marketing automation tools (LINE OA, Email, SMS).
Manage CRM budgets, monitor campaign performance, and track ROI.
Lead the CRM team and collaborate cross-functionally with Marketing, Sales, IT, and Operations.

Qualifications

Bachelor's degree or higher in Marketing, Business, or related fields.
35 years of experience in CRM / Loyalty / Personalized Campaigns (Retail, FMCG, or Omni-channel preferred).
Strong analytical and data-driven mindset with hands-on CRM tools experience.
Proven team leadership and stakeholder management skills.